Profit Must Be Defined
Often, business owners view profit as something that may or may not be left over at the end of the month, quarter, or year. This perspective means that you, the business owner, have no control over your profit. At Cogent Analytics, our business management advisors know that profit is not a residual. Profit must be defined and, as a business owner, you have control. In fact, engineering for profitability is the only way you can cover all of your cash flow obligations and still have liquidity left at the end of a given period.
At Cogent, our advisors teach our clients the theory of break-even and then implement a strategy that influences all aspects of their business process. This starts with the planning process. Profit is the ultimate goal for any business – though it should not come at the expense of ethics or people. Cogent defines a clear path to cover obligations and still maintain liquidity beyond taxable obligation. Every aspect of the business can then be defined to a clear measurement of performance.
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