PROFIT MUST BE DEFINED
Profit is the ultimate goal of any business and should not be viewed as something that may or may not be left over at the end of a month, quarter or year. It needs to be defined, planned for, structured, expected, or in other words – engineered. At Cogent Analytics, we know that profit is not a residual, and engineering for profitability puts a business owner in control. It is the only way a business will cover cash flow obligations and still maintain liquidity.
Profit engineering goes well beyond increasing sales. It defines every aspect of the business and sets a clear measurement of performance. Cogent business management advisors partner with business owners to determine break even points and then implement strategies that addresses all areas of the business to affect profit. For instance; People: do you have the right people in the right seats? Operations: Do you have effective processes in place or are you wasting time and money? Measurement and Control: How do you track progress and measure effectiveness? Sales: How do you go to market? Who is your target? Are you reaching your targets and achieving goals?
For more information about Profit Engineering, visit our Resource Center
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