From Behind The Desk
From Behind The Desk is a series of PSA’s from Rob Braiman, CEO, Senior Partner of Cogent Analytics.
From Behind the Desk, Rob presents important information for business owners that will help them ready their business for an economic downturn. In a “One Size DOES NOT Fit All” approach, the PSA’s also highlight the issues business owners need to know when deciding what CARES Act or SBA Relief Program are best for their situations.
Ultimately, the PSA’s offer information to help business owners strengthen their business and position themselves for growth as circumstances start to change.
Please review the videos provided below to help get you on a path to Recession Readiness.
Profit Platform of Business
In this episode, Rob Braiman discusses the four essential pillars of your business (Business Development, Organizational Engineering, Process Management, and Measurement) and how important each pillar is vital for profitability within your business.
The Power of Cash to Fuel Your Business
Cash Flow vs. Cash Management
Rob Braiman discusses the differences of Cash Flow and Cash Management. As both are equally as important, learn more on the differences between the two financial factors in your business and be ready for the future.
A recession is a market condition, not a business condition. Most successful companies during a recession are the ones that innovate and seize market share. Manage your financials effectively and stay open during a recession.
Innovate to Generate
With economic conditions changing, Rob Braiman, CEO of Cogent Analytics, discusses the importance of innovating different ways to generate and maintain revenue..
Adversity Breeds Innovation
As adversity hits, innovation becomes vital for small business owners. Now is not the time to stand still, now is the time to innovate.
Payroll Protection Program
As the Payroll Protection Program rolls out, Rob Braiman, CEO of Cogent Analytics, discusses the important information of the PPP and other relief programs, helping you decide what’s best for your business.