Business Leadership

Managing vs leading your business

What is the difference between a manager and a leader? Managers have authority to run and supervise the day to day operations to keep a business running. The role is essential.

Leaders provide vision and direction for the business and set goals. They inspire others in the business, foster teamwork, and get everyone “rowing in the same direction together.” This role is critical to the long-term success of a business, and, a culture of leadership that embraces these principals can be cultivated throughout an organization.

At Cogent Analytics, we see that while most all business owners know how to manage, it takes awareness, skills, and conscious effort to truly lead, and businesses need both.

Cogent teaches business owners the necessary principles and skill sets to first lead and then develop a culture of leadership. Through this leadership transformation, Cogent offers a powerful solution for business owners to truly lead versus managing their business. In turn, a strong culture of leadership throughout an organization will provide greater unity and strength that moves a business forward.

For more information about Business Leadership, visit our Resource Center

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