Cogent Analytics is a business management consulting firm based in Greensboro, North Carolina consecutively ranked on the Inc. 5000 list of fastest growing privately held businesses in the country and holding an A+ Rating with the Better Business Bureau. We believe our clients success is our success and we place our clients’ business needs first.
Since 2005, CEO, Rob Braiman has served as a senior business analyst, and has personally engaged with over 1800 main street businesses across the country to improve the lives and livelihoods of the American small business owner. After serving with a few consulting firms over the years, he saw how under-served and almost mistreated this important part of the country’s economy really was. He knew he could deliver a better, more upstanding service that was grounded in his own code of honor and based on integrity and transparency. As a result, Rob founded Cogent Analytics in 2014 and the company has experienced extraordinary growth ever since. Starting with just 6 people in a small cramped office, Cogent has grown quickly to be the leading small business consultancy, operating in 24 states (and expanding), and supported by a team of over 120 people (and growing).
“The mission of Cogent Analytics is to bring tools of better management, organization, and profitability to privately held, small to mid-sized businesses; and to deliver services with integrity and transparency. Cogent’s primary objective in every interaction, is to put the interests of the client first. In support of that directive, I have built a company culture born from my service in the U.S. Military which is based on a code of honor, courage, wisdom, faith, perseverance, and loyalty. It is what I demand of myself every day; and it is what I ask the employees of Cogent to embrace and deliver in service to our clients. Service to others under this code is at the very core of the entrepreneurial spirit and of which is a foundational pillar at Cogent.” – Rob Braiman, CEO, Cogent Analytics
The name of the company reflects the absolute deliverable to all clients. “Cogent – to the point; relevant; pertinent; also convincing or believable.” With each client engagement, Cogent Analytics delivers a clear and decisive path for the small business owner to take. Our goal is to present a well- defined plan to overcome challenges, improve performance, and most importantly, enable the business owner to enjoy the life that was envisioned when they started their company. Through our Discovery Process, we construct a personalized roadmap that brings value by identifying key areas of focus that are fundamental to the success of a business. We implement a plan together with business owners and deliver powerful solutions with the integrity and transparency that are the leading principals of our firm. We don’t let it end there however.
What sets Cogent apart is our philosophy of partnering with our clients to maintain long-term relationships that ensure the processes we develop and implement are sustainable and continue to foster a company’s growth and profitability. By engaging long term in a “Lifecycle Relationship,” we continue to serve and support our clients through each stage of their business. We help protect the interests of our clients from a total business perspective and help keep them on track to achieve their goals. We consider it an honor to provide services that can dramatically impact a client’s business, family, and ultimately the community. The gratification of assisting business owners to achieve more than they thought possible is what drives us each and every day.