To most of us, Marketing is magic.We hire some resources, spend some money, and hope our business grows as a result. Unfortunately, our experience with business marketing is that we spend a lot … [Read more...] about Defining, Addressing, & Capturing Your Target Market
Importance of Marketing in Business
Marketing is a strategy that businesses do to advertise their businesses. Every business entity needs to understand such a strategy and how to employ it. Business sectors have been using marketing … [Read more...] about Importance of Marketing in Business
Safety and Marketing: How it Affects Profitability
Many business owners do not realize that their Experience Modification Rate (EMR) safety rating can be a powerful marketing tool. In industries where the competition is stiff, business owners are … [Read more...] about Safety and Marketing: How it Affects Profitability
Does Your Brand Message Speak to Your Audience?
It's difficult to imagine the number of devices and content verticals your clients/customers interact with. In a day or even a few hours of any given day, they may interact with ads on TV, radio, … [Read more...] about Does Your Brand Message Speak to Your Audience?
Want More Sales? Improve your Brand
The idea to improve your brand isn't new, but it can be a confusing concept for business owners. People think of branding as an “it.” They believe a thing (i.e., website, logo, catchphrase, … [Read more...] about Want More Sales? Improve your Brand
How to Repair Your Failing Digital Marketing Strategies
As a small business owner or a corporate pro; there will come a time when you will have to repair something that is negatively affecting your digital marketing strategies. It will never be as easy as … [Read more...] about How to Repair Your Failing Digital Marketing Strategies
Marketing Terms for Business Planning
Not all small business owners/managers are familiar with marketing terms and how understanding their meanings will benefit them as they continue to grow in the global electronic community. We would … [Read more...] about Marketing Terms for Business Planning
Are You Getting the Right Message Across?
According to a 2017 Business Insider Report - "Most small businesses focus on increasing revenue (72%), but they also see great values in establishing new customer relationships (60%), and marketing … [Read more...] about Are You Getting the Right Message Across?
Experiential Marketing – Don’t Just Explore It, DO IT!
Many small business owners, whether they are just opening their doors or they've been in business for awhile, often find themselves lost in the digital noise, face in their hands, repeated sighs, … [Read more...] about Experiential Marketing – Don’t Just Explore It, DO IT!
