Michael Levitt, CEO of Breakfast Leadership Inc. and Host of the Breakfast Leadership podcast speaks with President and CEO of Cogent Analytics, Rob Braiman.
A Small Business S.M.A.R.T. Case Study
S.M.A.R.T., KPIs, and Balanced Scorecards
The concept of S.M.A.R.T. goals and objectives has been evident in business practices since 1981. These ideas first came to light in the article “There’s a S.M.A.R.T. Way to Write Management Goals and Objectives” 1 by George Doran, Arthur Miller, and James Cunningham. The “S.M.A.R.T.” acronym stands for Specific, Measurable, Attainable, Relevant, and Time-Based.
Peter Drucker once said, “If you can’t measure it, you can’t manage it.” Peter Drucker is described as the father of modern-day Key Process Indicators, “Not until the late 1990s did his concepts associated with key performance indicators (KPI) and the introduction of Robert S. Kaplan and David P. Norton’s Balanced Scorecard allow for KPI Dashboards to become popular. Today, using dashboards has become an important part of business success and management decisions.” 2
These concepts are an inherent part of how medium to large corporations manage their businesses after setting well-defined strategies. They can also be quite valuable for small companies. KPIs can make companies of any size successful if their design supports the S.M.A.R.T. strategy and if employees understand it. Let’s examine a small business case study around S.M.A.R.T. goals.
Industry:
The client is a modestly profitable distributor & service rep for manufacturers of currency, coins, check counting, and check scanning equipment. Their historical territory was in the Midwest, and they served financial establishments and casinos in this area. The business has successfully served this territory and niche product line since its founding in the 1980s, but they want to position themselves to grow into other regions and markets and add new product lines like electronic signage.
They traditionally sold and serviced premium equipment but recently added economy equipment offerings as a defensive move to sell to customers who did not want or could not afford the premium brands. The client has also successfully added internet sales as an additional sales channel and offers small desktop machines through their e-commerce platform.
The client is profitable with a high market share within their industries. They are, however, not in a position to grow by entering new territories or markets or adding product lines. They do have an extremely high performance in post-sales support. This support is the momentum that keeps them ahead of the competition. Although equipment sales generate profit, the service aspect of the business generates a much higher gross margin.
Challenges:
Aside from some primary goals for each salesperson, this company has never set or required goals for approximately 80% of the staff. About half of the staff are field service people with day-to-day contact with customers. The client did have a good ERP and time tracking system that captured the granular details with poor management reporting, but the field service people managed their own time as they saw fit. The reports from the system were only generating a low level of detail.
The field service people did receive customer work orders from the home office, which would go into each person’s backlog, but the workers scheduled their travel departure, arrival, and end-of-day departure. Many employees appeared not to be working an entire workday, with rumors of non-work-related activities during working hours.
Other staff members in the office went about their daily duties but had yet to have any goals assigned for them to achieve during the year. Most employees did like working for the company and looked forward to quarterly (sales) or annual bonuses, and company leadership determined the latter based on subjective perceptions. A group trip as part of the President’s Club went to the year’s highest achievers.
The challenge was to develop a management process that rewarded people based on S.M.A.R.T. KPIs that would positively impact the company’s performance while still maintaining the company’s exceptional customer service. Accomplishing this required a balanced scorecard, not merely based on financial performance.
Solutions:
The client established a companywide Opportunity Wall to identify financially driven and soft improvements to improve organizational efficiency. Also, job descriptions and quarterly employee performance expectations were drafted and implemented with S.M.A.R.T. KPIs.
The KPIs covered a broad range of measuring activities at all levels of the organization:
Scorecard Type | KPI | Measurement | Leadership Team Member(s) | Sales Reps | Filed Service People | Other Support Staff |
F | Sales vs. Goal | $ | X | X | ||
F | New Service Agreements | % | X | |||
F | Measure of CRM Calendar Usage | Low/Medium/High | X | |||
F | New Machines <= $3,000 Unit Price | % | X | |||
F | Gross Margin | $ | X | X | ||
F | SG&A | $ | X | |||
F | Net Profit | $ | X | |||
B | Customer Satisfaction | >XX% | X | X | X | X |
F | Customer Acquisition Cost / Rev. | <X% | X | |||
F | Fin. & Ops. Reporting | OTIF >XX% | X | |||
F | Accounts Receivable | DSO # | X | |||
F | Accounts Payable | DPO # | X | |||
F | Cash Management | CCC # | X | |||
F | Inventory Turnover | #/Year | X | X | ||
F | Inventory Count Accuracy | >XX% | X | X | ||
F | Inventory Writeoffs | <X% | X | X | ||
B | Payroll | OTIF >XX% | X | |||
B | Regulatory Compliance | % | X | |||
B | Create On Boarding Process | Yes/No | X | |||
B | Opportunity Wall | Monthly Review | X | |||
B | Teamwork / Employee Peer Reviews | >XX% | X | X | ||
B | Normal Workday Utilization | >XX% | X | |||
B | Normal Workday On Time Arrival | >XX% | X | |||
B | Normal Workday Early Departure | <X% | X | |||
B | Warehouse Housekeeping | Checklist | X | |||
B | Training / Cross Training & SOPs: | Yes/No | X | X | X | X |
B | Other Projects | Yes/No | X | |||
F | Financial | 15 | ||||
B | Efficiency / Compliance | 12 | ||||
Total | KPIs for the Balanced Scorecard | 27 | ||||
Note: Safety, Environmental and Community Relations could also be KPIs and could be non-financial based |
Results:
The implementation process included Rollout Meetings first companywide, then by functional group, and then with each individual. As part of the individual meetings, the Job Descriptions, developed with employee input, were signed by company leadership and each employee.
Quarterly Employee Performance documents were prepared and reviewed during the individual meetings, which explicitly explained the grading process based on the individual’s Balance Scorecard KPIs and will be used to determine quarterly bonuses and annual wage increases. Discussions commenced with each employee that had predetermined performance improvements.
Most employees received the process well. Most wanted clear direction and assigning clear roles, responsibilities, and accountabilities from the Leadership Team. A few may not want to work under this process, but overall, the improvement of the organization’s performance is the end goal.
1 Doran, G. T. (1981). “There’s a S.M.A.R.T. Way to Write Management’s Goals and Objectives”, Management Review, Vol. 70, Issue 11, pp. 35-36.
2 no author, ‘Peter Drucker, Father of KPI and the dashboards that track them. A major inspiration for the KPI Framework that we have today.’, BlueCallom Corp., Kreuzstrasse 26/Floor 4th, 8008 Zürich, Switzerland https://bluecallom.com/peter-drucker/ Accessed: 06/08/2023
Strategy for Success – 7-8 Figure Special Series: How to Grow and Scale Your Business with Rob Braiman
In this powerful episode, Michelle Nedelec interviews Rob Braiman, the visionary founder and CEO of Cogent Analytics. Rob shares his journey from a small office of six to a leading consulting firm with over 240 employees, serving thousands of clients across the U.S.
But Cogent Analytics isn’t just about business; it’s about values.
As a veteran of the U.S. Special Operations Command, Rob built Cogent Analytics on pillars of honor, courage, wisdom, faith, perseverance and loyalty. These values aren’t just buzzwords—they’re the foundation of Cogent Analytics’ relationship approach. Their success stories span across industries like construction, manufacturing, and more.
Featured multiple times in the Inc. 5000 and named one of the fastest-growing companies by the Financial Times, Cogent Analytics is proof of Rob’s commitment to purpose-driven growth. Tune in to hear Michelle and Rob discuss the values and strategies that drive meaningful, sustainable success.
Whether you’re a business leader or just someone seeking inspiration, this episode is packed with reflections on leadership, resilience, and the human connection behind every success.
The Small Business Horsepower Podcast No. 40 with Rob Braiman
Rob Braiman is widely recognized as a “serial entrepreneur” with over 19 years of hands-on experience helping business owners enhance strategic planning, streamline operations, and drive sustainable growth and profitability.
As the founder of Cogent Analytics, Rob leveraged more than a decade of experience as a senior business analyst, working to strengthen and elevate main street businesses across the country. With personal involvement in over 1,500 business engagements nationwide, Rob continues to champion the success of fellow entrepreneurs by providing actionable insights and proven strategies.
The Small Business Horsepower Podcast is dedicated to empowering startups and established small businesses by offering valuable resources and expert guidance on key areas like innovation, sales, marketing, finance, accounting, and operations.
Cash flow planning: Balancing immediate needs and long-term goals
This article explores the essential strategies for effective cash flow planning, emphasizing the balance between immediate financial stability and long-term business growth. Key elements include accurate forecasting of cash inflows and outflows, addressing operational and investment needs to maintain liquidity and make informed strategic decisions.
Key Points:
Components of Cash Flow: The article breaks down the various elements of cash flow, including sales revenue, operating expenses, and loan payments, highlighting the importance of comprehensive cash flow management.
Short-Term vs. Long-Term Planning: It explains the need for short-term cash flow forecasting to manage immediate expenses and long-term forecasting for strategic growth and investments.
Benefits: Effective cash flow management enhances cost control, prevents financial obstacles, and optimizes receivables, ensuring businesses can meet their financial obligations and invest in growth opportunities.
Challenges and Solutions: The article addresses challenges such as data inaccuracies and departmental participation, proposing solutions like financial planning software and fostering cross-departmental collaboration.
Balancing Profitability and Growth: Strategies for balancing short-term profitability with long-term growth include prudent cost management and investing in innovation and market expansion.
For a detailed read, visit the full article on the Triad Business Journal’s website
The Do Zone: Mastering the Basics of Business Success with Robert Braiman
- Daily Planning: Robert Braiman emphasizes the transformative power of daily planning to enhance productivity and efficiency in business operations.
- Surviving Tough Times: He shares strategies for businesses to not only survive but also thrive during challenging periods, drawing from his extensive experience.
- Expert Advice: The discussion includes practical tips and real-world examples to help business owners navigate and succeed in a competitive environment.
Surviving and Thriving in Financial Downturns with Rob Braiman
In the latest installment of Business Growth Talks with Mark Hayward, the program delves into a stimulating conversation with Rob, a respected entrepreneur and the visionary behind Cogent Analytics. This episode offers a wealth of insights into innovation, dedication, and transformative leadership that Rob has developed over an expansive career.
The discussion illuminates the quintessential growth stage characterized by rapid developments, increased revenue, and an expanding customer base. With a focus on scaling processes, market expansion, financial management, talent development, and customer retention, the conversation provides actionable advice and techniques for entrepreneurs seeking to enhance their business acumen.
Key talking points center around four critical areas of business: business development, organizational engineering, operational engineering, and the pivotal role of measurements. Additionally, Rob shares perspectives on navigating financial downturns, developing a strong company culture, and aligning leadership principles with military experience.
Case Study: Strategic Overhaul and Cost Savings at a Mid-Western Electricity Generating Station
Introduction
In this case study, we examine the transformation of operational processes at a 755 MWe coal-fired electricity generating station in the Midwestern United States. The facility, featuring four turbine steam generators, faced significant challenges that impacted its bottom line due to inefficient outage management and procurement practices. This case study details the challenges, solutions implemented, and the significant cost savings realized as a result, serving as a compelling blueprint for small to midsize business owners aiming to refine operational strategies and enhance profitability.
Client Background
The client operates a coal-fired power station with the capacity to generate 755 MWe across four units. This facility not only supplies power to an aluminum smelter located directly across the street but also contributes additional power to the regional grid. The maintenance organization within the plant is structured into mechanical and electrical departments, each essential for the station’s operation.
Challenges
The plant faced several operational inefficiencies:
- Scheduled Outages: The annual outage was fixed at 28 days without considering the actual volume of work needed, leading to potential revenue loss.
- Coordination Issues: There was a notable lack of effective coordination between different crafts and contractors.
- Procurement Practices: Absence of a formal bid process resulted in cost overruns.
- Time Management: There was no established system to gauge time against work effort.
- Leadership Void: The absence of an Outage Champion led to disjointed effort during critical periods.
The financial implication of these inefficiencies was severe, with the plant losing approximately $200,000 per day in revenue during outages, compounded by the cost of purchasing power externally to meet contractual obligations.
Solutions Implemented
To address these challenges, the following strategic solutions were adopted:
- Outage Management Enhancement:
- A formal annual outage plan was developed using Microsoft Project.
- A worst-case scenario work plan was created to estimate the maximum time required for outages, which helped in optimizing the schedule.
- Skills Utilization and Flexibility:
- An Employee Skills Flex Matrix was developed and implemented for the maintenance department. This tool helped in maximizing the potential of both mechanical and electrical teams.
- Procurement Process Overhaul:
- A formal bid process was established to ensure competitive pricing and transparency during the procurement of services, particularly for critical maintenance work.
- Establishing Reasonable Expectations:
- The plant utilized an observation process to set reasonable expectations for job completion times, improving the accuracy of scheduling and planning.
Results
The implementation of these solutions yielded significant financial and operational benefits:
- Reduced Outage Duration: The refined outage plan reduced the maximum required outage duration from 28 to 21 days, resulting in a direct savings of $1,400,000 annually.
- Cost Savings in Procurement: The new bidding process for generator overhaul led to a competitive bid that was $350,000 less than the previous cost, totaling an annual saving of approximately $350,000.
Conclusion
The strategic overhaul of the outage planning and procurement processes at the coal-fired power station not only streamlined operations but also led to substantial cost savings of approximately $1,750,000 annually. These improvements optimized resource utilization and enhanced the station’s financial stability. This case study underscores the importance of structured planning and competitive procurement in achieving operational efficiency and improved profitability in power generation and other industries alike.
This transformation demonstrates the tangible benefits that can be realized through targeted operational improvements and can serve as a model for other businesses facing similar challenges.
Influential Entrepreneurs with Mike Saunders
In this podcast, Mike Saunders from Business Innovators speaks with CEO Rob Braiman about the important steps in an entrepreneur’s journey.

Learn more about Cogent Analytic’s four pillars of business, designed by Rob to help entrepreneurs understand how to integrate every area of their business to create maximum operational efficiency and profitability.
Click the link below to listen to the full episode with Influential Entrepreneurs.
Cogent Analytics is a business management consulting firm with a primary focus to help small to medium size, privately held businesses achieve success and long-term profitability. Cogent provides robust solutions with integrity and transparency to privately held companies throughout the United States.
Grow Your Business And Grow Your Wealth
Gary Heldt, host of the Grow Your Business And Grow Your Wealth podcast, speaks with CEO Rob Braiman about strategies for future business growth.

Rob and Gary discuss the four major pillars of running a business and some of the common mistakes business owners make. Join the podcast and learn how strategic planning is vital for your business.
Click the link below to listen to the full episode.
Cogent Analytics is a business management consulting firm with a primary focus to help small to medium size, privately held businesses achieve success and long-term profitability. Cogent provides robust solutions with integrity and transparency to privately held companies throughout the United States.
Reducing Business Complexity with Profit Platforms with Beyond 8 Figures
AJ Lawrence from Beyond 8 Figures speaks with CEO Rob Braiman about the complexity of business and the strategies he has applied over the course of his career.

Rob and Adam discuss the Cogent Analytics Profit Platform, which was designed to help business owners understand how every aspect of their business correlates to one another. Along with the Profit Platform, Rob shares some examples of how he runs his business and what he believes it takes to be successful during the process.
Click the link below to listen to the full episode with Beyond 8 Figures.
Cogent Analytics is a business management consulting firm with a primary focus to help small to medium size, privately held businesses achieve success and long-term profitability. Cogent provides robust solutions with integrity and transparency to privately held companies throughout the United States.
Distributor Case Study – Business Leadership Transition
Distributor Management Consulting

This distributor case study focuses on a Cogent Analytics client, a full-service commercial truck dealership in the southeastern United States, with total revenues of $100-$200 million annually. The dealership was founded in the 1930s and has grown to be one of the largest commercial truck dealerships in its region. The client employs over 100 people, who support six business areas: New and used vehicle sales, fleet vehicle sales, vehicle rental/leasing, service, parts, and body shop.
Business Status and Initial Challenges
The client is a family-owned business and is in the process of handing off management and ownership of the company from the 2nd generation to the 3rd generation. As with many family-owned businesses that transfer between generations, the 3rd generation was talented and enthusiastic about taking on the challenge but lacked the experience, force of personality, and operational “sixth sense” to effectively lead and manage such a large organization in the same way that the 2nd generation had.
Additionally, several departments leaders who had held their positions for many years were nearing retirement, and succession planning had not yet begun. The absence of standard operating procedures, performance-based job descriptions, and key performance indicators had hampered the client’s ability to begin succession planning at the management level, and leadership’s ability to really understand how each of the separate business units operates, both individually and holistically. Even though the company was staffed with highly competent and loyal personnel, the new leaders felt like they were flying blind, managing reactively by addressing issues as they arose, rather than proactively leading toward a defined set of strategic priorities.
Financially, flagging demand had already put significant pressures on margins since at least 2018. The COVID-19 pandemic added to the company’s troubles, and losses were posted in 2018 and 2020, essentially breaking even in 2019. In 2021, while demand was rebounding, a new set of challenges arose around the unavailability of vehicles and parts from OEM and third-party suppliers, as global shortages of raw materials, computer chips, and labor impacted global supply chains.
Management Consulting Solutions
Cogent Analytics partnered with this client across three management consulting, primary areas of focus: Business Leadership, Organizational Engineering, and Reporting Systems.
Business Leadership: Management Coaching and Development
Cogent Analytics participated in all leadership and operational meetings. After observing these meetings, Cogent provided leadership with critical feedback around meeting structure, agendas, participants, and set expectations with other meeting participants to stay on topic. Real-time coaching was provided throughout the engagement as the meetings evolved from a rambling, unstructured format focused on issues to productive, structured discussions around departmental performance, cross-departmental synergies and initiatives, and progress against strategic goals.
Based on observations of the client’s needs, Cogent also organized and facilitated several high-value and engaging workshops designed to build leadership and management skills for the executives. Specifically, workshops around the following topics were delivered:

The Golden Circle -Start With Why
- Executive presence
- The Golden Circle (understanding a company’s “why” and Mission Statement development)
- Reading and understanding financial statements and ratios
- Confrontation and difficult discussions
- 5S (principles of lean operations and Kaizen management techniques)
- Management styles and personality assessments
- Employee engagement and feedback
Following each workshop, Cogent assisted the client in developing initiatives that required demonstration of the skills/principles learned in the workshop. Cogent Analytics held the executive team accountable for pushing on these projects and ensuring that the skills/principles were implemented on a daily basis within the company.
Organizational Engineering: Structure and performance-based job descriptions
Cogent Analytics worked with the client to build a formal organizational chart, which defined the structure of the organization and formalized roles and reporting lines. In conjunction with this, detailed performance-based job descriptions were developed for every role in the company, from the President and CEO down to warehouse staff and delivery drivers. These job descriptions specified expectations and performance standards for everyone in the company, prescribed specific KPIs each individual would be responsible for achieving, and identified performance tiers necessary to be eligible for bonuses.
The implementation of these tools at the client significantly improved the sense of accountability for employees throughout the organization, while also enabling managers and supervisors to hold employees accountable for meeting expectations. It enabled department managers to provide more pointed and relevant feedback for employees and the clear communication of expectations empowered employees to own their careers.
Reporting Systems: Operational and financial key performance indicators (KPIs)
Cogent Analytics’ management consultant spent time with the new leadership team to help them to understand their financials. SQL-enabled dashboards that enabled real-time views of their liquidity, operational efficiency, and cash flow management metrics were built. Dashboards also included graphs that showed how each metric had changed over time. Methods of calculating these metrics were customized based on the client’s specific business needs, and data was pulled data directly from their existing Dealer Management System (DMS). Specifically, financial dashboards included the following metrics:
Liquidity:

- Days cash on hand
- Quick ratio
- Current ratio
Operational efficiency:
- Cash conversion cycle
- Day’s inventory outstanding (Parts Dept.)
- Inventory turns (Parts Dept.)
- Floor plan ratio
- Dealership absorption
- Days work in progress outstanding (Service and Body Shop Depts.)
Cashflow management:
- Day’s payables outstanding
- Day’s sales outstanding
In addition to the financial ratios listed above, operational dashboards were also built to enable better visibility into the performance of the Service and Body Shop Departments. Although the client’s DMS does generate several canned reports, these are very limited in scope/value and difficult to customize. Cogent Analytics worked with the existing data already in the DMS to develop real-time SQL reporting to generate dashboards that provide visibility into multiple bottom-up performance metrics:
- Technician efficiency, productivity, and proficiency by OEM and type of work (both at the departmental and the individual technician level)
- Hourly rate realization
- Warranty vs. non-warranty technician performance and rate realization
- Turnaround metrics (e.g., time to first punch, tech dwell time, administrative dwell time, etc.)
- Technician productivity leader board (real-time metrics displayed via TV monitor in the service area, ranking all technicians from highest to lowest)
Distributor Management Consulting Summary
The client’s partnership with Cogent Analytics resulted in many significant improvements across the business from both a financial and quality-of-life perspective.
Financially, the company realized almost immediate improvements in profitability from Service Department, as KPIs that allowed visibility into in-place pricing practices and technician productivity spurred immediate procedural changes that improved performance. As an example, the net billed hourly rate realized per technician increased nearly 20% immediately upon installation of the KPI dashboards and the resulting updates to departmental policies and procedures.
Based on this and other improvements installed due to the partnership with Cogent Analytics, the dealership overall is expecting a 2.5x improvement in net profit for the 12-month period following the conclusion of the management consulting project.
Perhaps more importantly, this partnership with Cogent Analytics resulted in the 3rd generation gaining business leadership experience, an understanding of their company’s core operations, and getting the opportunity to develop and utilize the tools and skills necessary to successfully drive and grow the business of the next 20-30 years. They have the technology and processes to empower their management team and hold them accountable for achieving their goals. This new generation of leadership gained tremendous confidence in their ability to lead and focus on proactively improving the business instead of reactively putting out the latest fire.
The success of this initiative also enabled the 2nd generation to spend far less time in the business and more time on vacation and focusing on local charitable causes.
Manufacturer Case Study – Business Process Management
Manufacturer Management Consulting

This business process management case study is about a manufacturer providing custom metal fabrication and parts assembly located in Indianapolis, IN. Their fabricated solution offerings include laser cutting, forming, stamping, material finishing, welding, engineering, assembly, coatings, and in-house mill and lathe capabilities. Operating since 2007, our client is a family-operated business that offers holistic solutions to project needs rather than having to rely on multiple manufacturing shops to process one part, essentially a one-stop-shop.
Business Status and Initial Challenges
The client is a very personable individual and good at selling but, typical of many owners, not good at managing the business. The daughter manages the office and shipping and while capable has no prior experience in her position. The Production Manager has risen through the ranks starting out as a Fabricator and taking over as Production Manager, replacing his father when he retired but having no other experience in managing anything much less a machine shop.
The business was flat at $2m to $2.5m annually over five-plus years. The client could sell more but Operations would not be able to fulfill those orders. They were faced with a significant backlog and fearful of taking on new business because of not meeting deadlines. The client had a software system that listed all open orders but wasn’t able to project timelines when different stages of when work might be done. For example, a part might need to be cut, then formed before grinding and welding but they were only able to manually move parts from one stage to the next. The only answer was to “plow” through the backlog with a singularity of pursuit and to require extensive (and expensive) over time. They tried “farming” some of the work out to third parties but because the jobs were usually one-off, as opposed to production type runs, the sub-contractors were either not willing to do the work or would price the job at a rate that was exorbitantly high.
A Daily Huddle had been installed but the Production Manager remarked that while his Operators liked the meeting, he did not find it useful. The Operators were a young and amiable group but not a lot of experience. The Production Manager would hand off a list of jobs to be worked from their ERP system that ranged over two months. The result is that the Operators would pick and chose what they wanted to work on. The only prioritization done was due to the Production Manager expediting orders that were behind. This prioritization resulted in interrupting work in the process further slowing down operations and continuing to contribute to the backlog.

Another backlog contributor was due to the Operators of the Lazar equipment leaving the table with parts that had been finished and could have been moved to the next stage of fabrication. There were two machines and while the second Lazar was not able to process all parts, there was no sense of urgency to have these machines up and running all the time. This was a very simple operation in that the machine could be loaded and left alone while it was cutting the sheet metal, then pull the sheet out and insert a new sheet to be cut. Instead, the Operators were quite often “wandering” and letting the machine sit idle or not taking advantage of the second Lazar where both could be run at the same time.
To compound the backlog issues, especially as related to the Lazar machines, they required programming which was often not being done until the sheet metal was ready to be cut and the machine would wait until the Production Manager could find the time to do the programming. This could mean hours the machine would sit idle waiting for programming.
To summarize, there were a “comedy of errors” that were contributing to the high levels of backlog. Overall, the Business Process Management (BPM) or Management Operating System (MOS) was incomplete with any elements that did exist were not being effectively used. Examples of the weakness of their business process management included poor planning, relying on software they did not know how to use, inadequate distribution of work, lack of discipline in equipment management, and failure to keep the processes flowing. They wanted to do the work but just did not know how to manage the work processes. Put another way, of the 100% capacity they had operationally, they only had sales to utilize 70% of that capacity but due to inefficiencies they were only able to produce 50% of those sales as shown in the schematic.
Business Process Management Solutions
Scheduling –
Given that they did not know how to use their ERP software, I built a spreadsheet from the listed jobs. Those jobs had standards, of questionable accuracy, but were good enough to work with and I backed off that standard by 20% to allow for buffer. I then took the list of work and broke out those jobs that were due the soonest by workstation and filled up an eight-hour day over two shifts where it applied to the Lazar equipment. I did this by week until all the jobs were consumed, about four weeks.
Unfortunately, because the ERP output was so inaccurate it was not capturing all the backlog and was including the jobs that had already shipped with no one knowing how to clean out the system. We ultimately learned that further training would cost thousands of dollars and, eventually, the provider admitted that the system did not have the functionality required. Instead, the Production Manager would do a weekly “cleansing” of the list, create a four-five week lookahead, produce a weekly plan by day by station took around two hours which is reasonable in that this is a core activity for a Production Manager.
Daily Huddle –
I then had the Production Manager, in the Daily Huddle, release the parts to each operator based on a day’s worth of work, only, listed in the order in which the work was to be completed. This eliminated the picking and choosing of work that the operators had done in the past.
The Production Manager posted this above his desk and used it as a daily guide. As a consequence, we agreed that Programming would be adhered to during the allocated times and that we would stay three days ahead so that the Lazar machines would never be down due to programming not being done.
Daily Production (DPM) and Weekly Review (WRM) Meetings –
Both meetings were designed with a focus on planning and scheduling. During the DPM, the Production Manager met with the Office Shipping Manager, who also managed materials, and they discussed the daily plan, what needed to be shipped, and ensured that materials had been ordered and were arriving timely adjusting the daily schedule as needed. The WRM included the Office Shipping Manager, the Engineer, and the top client with a focus on reviewing the plan for next week and ensuring that it could be appropriately executed, and adjustments were made as needed. In addition, during the WRM they were able to address long-term solutions such as developing strategies to reduce/eliminate rework.
Follow-up audits of these meetings show that they continue to be not only held and effective, but vital tools in driving their business.
Manufacturer Management Consulting Summary
In the beginning there were no metrics. The client did not know how to obtain KPI‘s from their ERP system, which would probably not have been very meaningful considering that data in the system was of limited quality, and the client did not track metrics manually. With only a few weeks to work with, I chose to identify and implement the MOS tools that would allow them to improve their productivity.
With strict adherence to the new scheduling tool and business process management and management operating system elements that had been implemented, the backlog was eliminated and they were able to maintain that zero balance. They now look at open orders and are running at approximately $400k in open orders at any given time, which is their sweet spot, currently. They had been running at $2.5m to $2.0m annually over the last five years or so but were now able to ramp up production by getting that backlog shipped out and were tracking to do $3.5m. The goal was to ship $58,000 per week and they were hitting weeks where they shipped $60,000 to $70,000 per week and were achieving highs that they had not done before. The most gratifying aspect of all of these improvements and results is that everyone agreed, from the Management Team to the Operators, that it didn’t “feel” that they had worked that hard.
Essentially, they were working smarter not harder. No longer were they trying to “bully” parts and jobs through the production process but driving the process through their BPM and MOS. In the last WRM I attended, I turned to the top client and told him he had to now go out and sell more to realize this excess capacity. The last time I checked they were on track to do $5m in this year!
How To Be A Successful Entrepreneur With Adam Torres
In this podcast, Adam Torres from Mission Matters speaks with CEO Rob Braiman about the important steps in an entrepreneur’s journey.

Rob and Adam discuss the Cogent Analytics Profit Platform, which was designed by Rob to help business owners understand how every aspect of their business is intertwined. Along with the Profit Platform, Rob dives into various topics and answers the ultimately question ‘what mission matters to you’.
Click the link below to listen to the full episode with Mission Matters now.
Cogent Analytics is a business management consulting firm with a primary focus to help small to medium size, privately held businesses achieve success and long-term profitability. Cogent provides robust solutions with integrity and transparency to privately held companies throughout the United States.
Strategic Planning for Factory Objectives Case Study
Client Information
Middle Size Factory Company in Modular Containers Market.
There is a market of making containers into offices, warehouses, country homes, among other uses. This market has been going up since 2012 because of for some companies to build or to have a mobile office is a better budget fit. Also, the possibility to move their products in their warehouses reduces their operative costs and expenses.
The EC company adapts the containers to make them in 40 feet or 20 feet construction offices, construction tool warehouses, marketing & advertising offices for malls, country houses made off containers and kitchen containers.
The company product portfolio contains the most soliciting products by the market, classified as follow:
- Rentals: Rental Office, Kitchens, dry and/ or cool warehouse.
- Made to order: Offices, Kitchens, dry and/ or cool warehouse, Modular country house, pools.
- Construction Development for private or government.
The market is always leading by:
- Agriculture sector as: palm oil factories, sugar mills.
- The extraction of oil and gold companies.
- Marketing and Publicity in malls.
- Government development.
- Private development (country houses).
Business Challenges
EC company sales was growing two digits since 2014, but in 2016 lost several customers, the RPF success indicator (request of proposals) decrease on 20%, the RFQ success indicator (request for quote) decrease 15%. The owners thought they were not competitive enough, but they thought it was because the prices EC company was offering.
Although, one of the owners has a Marketing bachelor’s degree, he had no time to sit down and to begin with a Strategy Planning Study. He thought, at that time, with a Strategy Planning Study, EC company could focus again and met the market.
EC company was also growing on labor, and the general manager, one of the owners, thought the designer team and the customer service team were making a lot of mistakes. The financial reports looked very good, the margin profit was increasing, not like previously years, but the company was a strong company on financial terms.
Business Solutions
After an exploration meeting with the owners (General Manager and VP of Operations) we decided to make a Complete Strategic Planning Study that contains:
- External Analysis
- Market Value during the 2 last years (2015, 2016).
- Market Share during the 2 last years (2015, 2016).
- Customer & No Customer survey.
- Mystery Shopper study (Price, Attention times, customer service).
- Internal Analysis
- Core business process mapping.
- Sales & Customer service effectiveness.
- Design process effectiveness & efficiency.
- Operational Factory Efficiency and Factory Effectiveness.
- Strategy meetings with the employees; in every meeting was given a training session:
- CANVAS
- SWOT (Strengths, Weakness, Opportunities, Threats).
- Mission reviewed and adjusted.
- Strategy Objectives defined.
- Defined KPI for the Strategy Objectives (SMART methodology)
- Plan of Activities to implement:
- To Increase Market share through better understanding of the client needs
- To train the sales team, the designer team and customer service team on behavioral customer to increase the speech effectiveness.
- To reduce the attention time.
- To adjust the tariffs and prices.
- To implement cost and expenses timetable for every project,
- To document the Strategy Plan process, so EC company could repeat every 5 years and update it every year.
The External Analysis was made by the consultant team, because of the nature of the studies, especially in Mystery Shopper, where we asked for every company, included EC company, information from several products, so we could compare and made different kind of analysis, like customer service attention, offered tariffs, brochures, time of respond on the whole sales process, the designer speech to convince the customer to buy, etc.
In the Internal Analysis, we involved the factory supervisor to make the effectiveness and efficiency studies, so he could repeat every time he wanted. He became a consultant for one week, where we trained him to watch the processes as the consultant eyes.
During the collaboration phase, we gave the middle managers the information, so they could study. Then, EC Company collaborators went for a Strategy Planning weekend, far away from the city and the company headquarters. With this time, we could focus all the managerial team to rethink and to obtain the new mission, vision, strategic objectives, the operational plans, the short, middle and long-term plans as a company, process and department.
We made multifunctional and multi department teams, for example: every team had to be made by one person from accounting, one person from sales/customer service/ designer, one person from manufacturing and one person from the board of directors.
We asked every team, four in total, to answer and to present the following questions:
- Company Mission proposed with CATFOE methodology (Client, Actor, Transformation, Focus, Opportunities and Environment)
- Short, Middle and Long-term Objectives,
- Plan and Schedule to comply the short, middle and long-term objectives,
- Value added for EC Company clients
- EC Company CANVAS
- Defined KPI to comply the company objectives
Before every team had begun to work in the assignment, we had to train them in every tool they had to use.
After every team presented their proposal and findings, as a whole group and company, we made a list of challenges, where every department had to work to improve or to achieve the company objectives.
The time to make all this Strategic Planning Process was for 8 weeks.
Results
The short-term results were (at the end of the process):
- Company Mission,
- Strategy Objectives,
- Strategy Objectives KPI,
- Defined the market attributes for the most sales products,
- New Value Added according to the market requirements,
The middle-term results (2 months after the end of the process) were:
- Scheduled a sales & customer service training on how to categorize the behavioral client purchasing,
- Redefined the RFP & RFQ procedures to make them leaner,
- The factory labor went down on 5%
- The RFP time decreased 22% and increased its effectiveness on 13%
- The RFQ time decreased 3% and increased its effectiveness on 7% The long-term results (9 months to 14 months) were:
- At the beginning of the year, EC company had the 30% of the market. At the end of the year, EC company increased to 38%, as a company.
- At the beginning of the year, EC company was the 4th company in the sector. At the end of the year, EC company went up to 2nd place, as a company.
The middle and long-term period were doing by the EC employees. During the 8 weeks project, they had to be trained on:
- Strategic Planning tools (described previously),
- Confrontation techniques,
- KPI design techniques,
- Report techniques,
The most important impact on doing a Strategy planning for EC Customer was to focus its efforts to increase their sales effectiveness to increase its market share. Meanwhile, in the internal processes, their efficiency increased to be more competitive and to improve their profits.
Fostering Organizational Accountability
Cogent Analytics Project Director John McNichols, recently wrote an article titled, “Fostering Organizational Accountability” to provide insight on how to create a structured work environment in a business.

In this article, John McNichols explains how this process begins in a business and the expectations that must be set to achieve the desired results.
Read the full article from John McNichols here on Innovation & Technology here
Author Bio:
John McNichols is a Project Director at Cogent Analytics, a leading business management consulting firm based in NC consecutively ranked on the Inc. 5000 list. John is an influential leader, strategic thinker, and relationship builder with a degree in Electrical Engineering and Engineering Management. In addition, he develops strategic relationships with his clients while innovating and implementing systems to improve consistency, profitability, and quality.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out s Cogent Analytics, Inc is a business management consulting firm, with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides powerful solutions with integrity and transparency to privately held businesses throughout the United States.
Supply Chain Management and Operational Procedures Case Study
CLIENT INFORMATION
Trucking is responsible for most of the overland freight movement in the United States, with the market being worth 791.7 billion U.S. dollars in 2019. Trucking is responsible for thousands of employments across America.
The TRI company, a transport company, with 12 truck transport began its operations in 2002. The owners have three more companies, but TRI company is not profitable as they are expecting.
TRI company delivers the cargo from the seaport to the clients’ warehouses. The general manager is a well-educated engineer, but he cannot increase the profit margins, as the owners want.
The TRI company profit margin was 2% in the period of the last year. The general manager thinks the drivers (truckers) could be stealing fuel from the trucks. Plus, he thinks, the truckers could make more than one trip to deliver cargo to different sites, but he doesn’t have the tools to find it out.
The main customers are soft drink companies, beer companies, manufacturing raw materials, and importers.
What would be your approach to this challenge? What would you do first? Is it just a supply chain management solution? What processes are affected by the symptoms described?
STATUS / SITUATION / CHALLENGES
After an exploration meeting, the challenges identified at TRI were:
- Lack of information to have the P&L report per truck,
- Lack of information to have the P&L report per client,
- No Cash Flow Forecast for the next 6 weeks,
- No KPI to follow up the operations by truck and by customer,
- Lack of Maintenance program for the truck fleet (12 trucks).
The TRI employees (truckers) do not have a high school diploma and the office is in disrepair. The company has 16 employees, including the general manager. Not all the employees are proud to belong to the company. Although the general manager is fair and objective with the employees, he never plans any activities to improve the culture of the company.
TR has no information system, no KPI, no operational meetings. The truck maintenance program does not consider mileages, fuel efficiency, or the minimum service to be perform. The lack of maintenance planning is affecting the spare parts inventory and the cash flow of the company. The spare parts inventory is not updated in the system, and it is not balanced according to the needs of the trucks.
Company rates are not updated based on circumstances and do not consider the miles to travel to deliver freight to customer, fuel efficiency, operating costs and expenses. It is always the same rate for all clients.
With this new information, has your initial focus changed? What else has changed beside your focus?
BUSINESS SOLUTIONS
During the first week, the consultant carried out daily statistical studies, interviews and field observations, to know through the processes, indicators and employee’s behavior, the opportunities to be solved.
One of the first tasks to be carried out in the second week was to establish the Mission and the Strategic Objectives with the general manager. Before doing the above, the general manager was able to obtain a market share study for the sector. With this information, the mission could be rethought.
With the cost and expenses accounts in order, one of the highest operational costs was the fuel for the trucks, so the consultant had to design and implement a spreadsheet to keep track of this item every day. He created an operating system where the maintenance assistant had to record the miles every day when the trucks left to deliver and when the trucks returned to the facility. He recorded the fuel supplied (in the morning) and performed a random audit of each truck per day, to determine the accuracy of the information.
With all this data, every day he could compare the fuel efficiency and planned fuel efficiency. He also used this information to plan the maintenance of each truck.
This information was used to determine all operating costs including all tolls and expenses paid by trip. Ultimately, the consultant was able to design a P&L per truck, per client and for the entire company. The company was able to realize some services of some customers were non-profit. At this point, the general manager was able to define what rates should be negotiated again. At this stage, he was able to define with the owners of the company what gross margin they could establish for the next couple of years.
With all this new information and the newly implemented procedure, the project had all the information to build a cash flow spreadsheet, where the general manager was able to forecast for the next 6 weeks, all the cash inflows and outflows, to plan better accounts payable and accounts receivable.
In the operational management system, the planner was able to assign the best performance for each truck on each route, considering the distance and the fuel efficiency between truck-trucker. With this methodology the gross margin per truck, per client and for the entire company was increased.
The general manager also implemented a performance bonus for truckers. The main objective of this program was to reduce truck maintenance and to increase the fuel efficiency.
RESULTS
The project was lasted 12 weeks, and the consultant involved all company employees. The consultant conducted three trainings on: Finance, Standard Operating Procedures and Team Leadership in an operating environment.
The return of investment (ROI) was 3.2 to 1.
But the best result was coaching the general manager how he could be a leader within the company. During the project he was able find out what the employees’ problems were, to begin to define a plan to solve them. He set a budget to improve the culture of the company.
A Brave New World – Working From Home

Cogent Analytics Project Director, Pete Villari, recently wrote an article titled, “A Brave New World – Working From Home” to provide insight on how to create a positive work environment while working from home.
In this article, Pete complies ‘nine must haves’ a business must establish in order to create an accurate work-from-home model. By applying these ‘nine must haves’, remote businesses can move forward operationally and create a supportive work environment for their employees.
Read the full article from Pete Villari here on Innovation & Technology here
Author Bio:
Pete Villari is a project director with Cogent Analytics, a business management consulting firm in North Carolina. He brings a diverse background in sales management and support while providing business owners the tools they need to succeed. No matter the role or position, Pete has always had a passion for applying business principles to maximize productivity.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out s Cogent Analytics, Inc is a business management consulting firm, with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides powerful solutions with integrity and transparency to privately held businesses throughout the United States.
Up My Influence With Josh Elledge & Rob Braiman

Up My Influence, hosted by founder and CEO, Josh Elledge welcomes CEO of Cogent Analytics, Rob Braiman. Together, Elledge and Braiman dive into the mission of Cogent Analytics and talk about the support given to businesses during COVID-19. Furthermore, Rob Braiman discusses the “Profit Platform” system approach and how the system was used to help businesses move forward during trying times.
Listen here to learn more about our primary objectives with our clients, our company culture based on a code of honor, and the true entrepreneurial spirit of Cogent Analytics.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out some of our other posts for helpful business information:
The Purpose-Driven Entrepreneur
The Purpose-Driven Entrepreneur is a business-oriented podcast dedicated to ask CEO’s what type of legacy they want to leave behind. Timmy Bauer, host of The Purpose-Driven Entrepreneur, devotes his time challenging his listeners how to fulfill their business goals no matter the difficulties that are on the path.

Listen here as Timmy Bauer talks with Rob Braiman about his story and what kind of impact he wants to make in his business.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out some of our other posts for helpful business information:
Case Study of Seafood Import Company In Columbus Ohio
This case study was made as this client started with a concept and then systematically built his company to a thriving operation. However, as any business owner knows, the path to success is not an easy one. This business owner enlisted help to develop his concept and proactively navigated the many issues common that most startups experience throughout their infancy as well as their growth. It is through this development and navigation that this case study provides benefit to the reader and aspiring entrepreneurs. I have attempted to summarize the variety of topics and how those matters were identified, considered and ultimately addressed for a successful client representation.
This client hired me initially to address some matters related to his existing business, three Tai restaurants located Ohio. Soon after, he contacted me regarding the pursuit of a new business opportunity, the import of seafood from his native country of Thailand to the United States.
Section 1. Background, History and Owner
The owner, I will call him James, is from a fishing village in Thailand where his family works with some of the largest and most established fish farms in the region, breeding primarily shrimp, tilapia, catfish, and carp. He came to the United States in 1999 to pursue his education and has remained since. James opened the first of three Thai restaurants in 2005 and two additionally in 2010. While operating the restaurants, he encountered some issues related to his food purveyors and enlisted my help with the matter. It was through working with James on his restaurant issue that he had the comfort and confidence in approaching me to assist him with establishing and growing a new business, importing seafood from Thailand to the United States to be sold wholesale to both big box stores as well as seafood distributors serving 12 states throughout the Midwest. James brought forward three individuals that had invested in his restaurants, one being an accountant and the other two solely financial investors.
Section 2. Legal and Tax Considerations and Compliance
After looking at the legal and financial pros and cons of various forms, it was determined that forming the business as an Ohio limited liability company would be the most beneficial from the standpoint of compliance, cost to form, tax advantage, and personal liability. The business’s principal place of business is in Ohio so is made sense to have all contracts designate Ohio as the jurisdiction and venue for any legal issues. After registering the name of the business with the Ohio Secretary of State, I assisted with filing all necessary forms with the appropriate government agencies for State taxes as well as worker’s compensation. Accounts needed to be established with federal agencies for withholding taxes, social security, and other deductions. One of the most important issues addressed at the formation stage for a business is its structure. It was formed as a limited liability company and upon registration with the IRS it was designated a multi-member limited liability company taxed as an S-corporation. This was chosen for two reasons: 1. a large portion of the owner’s compensation could come in the form of dividends as opposed to salary thereby reducing taxes and 2. Dividends could be paid to the owners in amounts defined in the operating agreement, not according to ownership of shares (like in a C-corporation). James was bringing his relationships for product, his management experience and an investment of $100,000. He would also be working at the business full-time as he sold his restaurants. The accountant member was bringing his experience in accounting and would be working at the business full-time in a CFO capacity as well as making an investment of $100,000. The other two members each made an investment of $150,000 and neither would be working directly for the business. It was agreed that James would be the President and a Director, the accountant would be the Treasurer, CFO and a Director and the other two members would be Directors; each Director would have a single vote as to all matters decided by the Board of Directors with the caveat that James break any ties with his vote. James and the accountant each would receive salaries of $48,000 annually and each of the four members would receive 25% of all dividends. An operating agreement is not required by law, but all businesses should have one; even a business that is owned by a single owner (using a declaration in lieu of an operating agreement to address the same matters) should have a governing document. James opened a commercial bank account with him and the CFO as signatories (the bank required a copy of the Secretary of State registration, a notice from the IRS granting the company its federal tax identification number, a copy of the business’ operating agreement and a corporate resolution authorizing James to do so). As the Company was going to be selling to clients in states other than Ohio, the Company’s name was registered with the Secretary of State in each of those states. James established new emails, letterhead, website and business cards. Upon completion of all the aforementioned materials registrations and set up, James was finally ready to start operations.
Section 3. Logistics of Importing Product
James faced many logistical issues related to his importing seafood from the farms in Thailand into the United States. He was prepared for many of these, but some were a complete surprise to him; he was not prepared for both the cost of the newly realized issues as well as that the issues themselves even existed. The primary issue was James had to work with the sellers to agree on price and quantity of all products, when it would be delivered, how it was going to be transported as well as specifically where it would be delivered. Another consideration was how payment would be made to the seller, when payment was due and who was responsible for the quality of the delivered product. I assisted James with negotiating the quantity and price of the various products and we determined the ideal delivery structure was a first delivery in 90 days with subsequent deliveries to be made every 60 days. It was agreed that products would be delivered via ship and delivered to New York. I arranged for a lawyer specializing in customs representation to assist with a smooth international delivery in New York. Payment for the product is an interesting topic; the seller wanted either to be paid in advance or be assured that he would be paid upon delivery. I contacted three large U.S. banks and initiated the process of getting a bank letter of credit; this is the bank’s promise to pay the seller if the client, James, does not. We needed to put a comprehensive due diligence file together for the banks in order to obtain the letter of credit; The information required for the letter of credit included a credit report, balance sheet of the business and James individually, letters of reference and an indemnification agreement. The seller could now deliver and be confident that he would be paid so long as the product is what was agreed upon. James obtained a business property insurance policy so there would not be any gap in coverage between his receipt of the product and shipment to his customers.
Section 4. Logistics of Holding and Maintaining Inventory and Shipment to Buyers
James decided that he would operate his venture from offices in Columbus, Ohio. I assisted James with locating and negotiating with a landlord for warehouse and office space at a cold storage facility. I worked with several trucking companies that could bring his products from New York to Columbus for storage and distribution. Regarding distribution of his products to retail locations, I facilitated getting leases on 20 box trucks and started the human capital development process to get potential drivers. We collectively worked on transportation schedules to meet client demand in the various markets throughout the targeted sales area. Hiring drivers required a whole new level of compliance and attention. To start, I prepared an employee handbook with supporting forms and disclosures. Additionally, James had to establish accounts with the IRS and other agencies to remit withholding amounts as well as to obtain insurance for both the new drivers and vehicles.
Section 5. Accounting and Cash Management
I advised James that the business was well capitalized for day-to-day operations but did not have any extra capital for growth (additional drivers and trucks, sales and marketing, cashflow, slow paying customers, etc.); he responded by communicating this to the other members and each contributed an additional $100,000 of capital. This did not change any of the structures described in Section 2. The other member that was an accountant acted as the day-to-day CFO. He managed the payroll, cashflow, the reporting, prepared and filed the taxes and developed the relationship with the bank. Effective cash management is critical to businesses new and old, but especially those in the active process of growing. I provided the accountant with several tools to evaluate the business’s overall finances and cash management such as deriving the cash conversion cycle and establishing kpi’s for production using best practices. Accurate forecasting of sale and cash flow (minimizing receivables, etc.) are of paramount importance to managing the overall health of the organization. Additionally, we evaluated more specific issues such as buying versus leasing of the capital equipment and the box trucks. In the chart of accounts, we formed a category of assets turned receivables, but I communicated how important it is to not allow receivables to remain uncollected for long periods of time. I advised that anything over 90 days needed to be recategorized as uncollectable and the accounts suspended, while people may see that as overly aggressive, I believe it is very important when a business in new to strictly manage cashflow so as to avoid loss of customers when supply is slow or\even non-existent
Section 6. Sales and Marketing
James decided to focus on making two broad targets his customers, 1. Wholesale distributors; and 2. Big box retail stores. I made sure that he understood that he would need significantly more inventory to supply his customers and more cash to carry the business because of both slow receivables from distributors and big boxes that routinely paid 60-90 days. These two types of customers presented a unique challenge, anticipating tremendous growth, how could the company increase its inventory while simultaneously shortening its cash cycle. I assisted James with the sales and marketing effort. We contacted distributors that weren’t the largest in their region, but ones that had been in business the longest and had deep relationships; this stability would help ensure that our customer would be able to pay our bill much quicker. As far as the big box customers, I had relationships with buyers of two large retailers, Anderson and Whole Foods; these relationships allowed James to get his foot in the door and present his products. After a few months of nurturing those relationships, both organizations gave James a chance to provide products to be sold in their stores. James understood that he would only have one opportunity; he needed to maintain his available inventory, his agreed price structure (each company drove down his profit margin significantly based on volume purchasing) and the quality of his products. It took a full year of cultivating relationships with the right distributors to solidify that line of business as well as to manage the big box store model. At the end of year one James was in a position to bring on sales professionals that could maintain the business he had worked so hard to develop; making the decision to bring on a sales force allowed James to focus on the big picture and manage the business’ daily operations to meet long term objectives.
Section 7. Succession Planning and Buy/Sell Structure
I worked with James and the other members to put a succession plan in place. Some people may wonder why we would address this issue so early in an organization’s formation/development; that is precisely the time to think about the short-term as well as long-term plans for the business as events may occur which require an immediate solution as opposed to a more methodical, protracted approach. There are four members with both a collaborative position for the business as well as a personal one, so it is imperative that a plan be put into place that allows for the continuation of the business as well as protects the investment of each member. To formulate short and long-term plans require assessment of factors such as cash investment (debt or equity), work performed (paid market wages, relationships), time investment, personal guarantees for letters of credit, members’ being married and/or having families, tax implications and age of members among others. Short term plans contemplated events such as the death, incapacitation and/or divorce of a member. We put in place key man insurance policies for the two members working in the business to provide funds for the hiring of suitable replacements and whole life insurance policies insuring the life of each member with the company as the beneficiary to allow for the company to purchase the interest of the deceased based on a predetermined calculation of his respective interest. We contemplated both sides of someone wanting to buy an interest in the business as well as a member wanting to sell his respective interest; I suggested that an offer to buy an interest be brought to the members and each member have the opportunity to sell a prorated share and should someone want to sell all or a portion of his interest, the interest for sale first be brought to the other members with any new member being required to sign and agree to all terms of the company’s operating agreement. The aforementioned terms would be in in the operating agreement while anything related to a particular scenario be memorialized in a minute of action and corporate resolution; this includes all substantive company business as well as director-level decisions. I suggested that in the long-term, the members collectively determine an exit strategy such as selling the business to a larger competitor and/or evaluate whether any family members desire to be involved in or purchase the business. Understanding these issues early will only help to make any decision later smoother and more beneficial to the members.
Section 8. Conclusion
This case study has outlined the various issues common to a new business startup. A newly formed organization must focus its development on best practices for both compliance as well as for its short and long-term growth goals. This case study also demonstrates the breadth of expertise required to achieve success by many of our clients at any stage of their growth. It also highlights the need to reach out to experts and obtain professional counsel to help ensure your success.
Successful Business Owners Don’t Worry About Profit

Published By Industry Today
Cogent Analytics Project Director, Leo Banjo, recently wrote an article titled, ‘Successful Business Owners Don’t Worry About Profit’ to provide valuable insight about understanding the difference between profit vs profitability.
The day to day for an active business owner can be filled with worry. Whether the business is setting new high-water marks or struggling to stay afloat, one thing is certain. Your management team and front-line employees expect your guiding hand to navigate the business through its challenges. Every growing business must traverse rough water, but if you are constantly navigating through storms your focus is on the wrong place. If long-term success is your goal this course correction will put it squarely in your sights. Stop spending so much time and energy worrying about profit.
As a business owner, there is something infinitely more crucial to focus on; Profitability. How is Profitability different than profit?! Doesn’t managing profit lead to profitability? The difference between business owners managing Profitability vs. profit is what sets some business squarely on the path of growth and others on road of decline; too often, needlessly so.
In the article, a baseball team analogy is referenced to build the significance of a having profit-minded approach.
With the business owner focused on profitability someone must actively manage profit. But who? The simple answer in our examples if you look closely. Managers must manage profit while seeking support from the business owner at clear escalation points. Don’t be fooled; the answer is simple not easy.
Read the full article from Leo Banjo here on Industry Today
Author Bio:
Leo Banjo adds his depth and breadth of expertise in lasting culture change, operational excellence, and project execution to the wealth of talent at Cogent Analytics. As an alumnus of The Citadel in Charleston, SC he has led organizations to recognize & surpass their self-imposed limitations for over 15 years. His change management expertise through enriching the capability of management teams to resolve conflict, define objectives, and realize goals serves to build up everyone he partners with. His consistent success in dozens of unique industries in over 10 different countries provides a comprehensive perspective.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out s Cogent Analytics, Inc is a business management consulting firm, with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides powerful solutions with integrity and transparency to privately-held businesses throughout the United States.
Entrepreneurs on Fire with John Lee Dumas
In this podcast, Rob Braiman shares his previous experience in the consulting industry and how it drove him to start his own consulting firm. Along with his history, he discusses other various topics with John Lee Dumas as they get deeper into the topics of business and sustainability.
Cogent Analytics, LLC is a business management consulting firm with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides robust solutions with integrity and transparency to privately-held companies throughout the United States.
Influential Entrepreneurs with Rob Braiman
Mike Saunders, marketing strategist, member of the Forbes Coaches Council, and host of Influential Entrepreneurs, speaks to President of Cogent Analytics, Rob Braiman.
Cogent Analytics, LLC is a business management consulting firm with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides robust solutions with integrity and transparency to privately-held companies throughout the United States.
Business Talk Radio Series with Rob Braiman
CEO of Cogent Analytics, Rob Braiman host Business Talk Radio an exclusive four part series focusing on comprehensive business topics to improve efficiencies, revenue, and profit.
Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out some of our other posts for helpful business information:
How to Align Sales Strategy Across the Organization

Published by Industry today.
Cogent Analytics Project Director, Paul Batista, recently wrote an article that was published by Industry Today. The article titled, “How to Align Sales Strategy Across the Organization” provides valuable information about how to implement effective strategies in the workplace.
Most organizations understand the concept of business development involves three pillars: marketing, sales, and people. When developing strategic goals, the challenge for businesses is aligning objective strategies with these pillars while measuring performance.
In a typical strategic meeting, several strategies are discussed: sell the same products to the same customers, sell the same products to new customers, sell new products to existing customers, sell new products to new customers, and a mix of all or some of the above.
What is crucial to understand is businesses must consider how marketing is done and measured, how the sales team is incentivized, and what the incentives to the customer must be with any strategy.
In the article, a wholesale company is referenced and their process of taking a different strategic approach than what they have done in the past.
To increase their sales, customer incentives, a marketing plan, and team compensation must be identified to the overall strategic goal. Once these factors have been determined effective alignment and measurable performance comes shortly after.
Effective alignment implies that each team member, individually, across the sales and marketing teams are aware of what their tasks are and how they are connected to their goals, their department, and the company. Leadership team must also be able to monitor these alignments with metrics to define actions and link them to milestones that support the objectives and goals.
Read the full article from Paul Batista here on Industry Today
Author Bio:
Paul Batista is a Project Director at Cogent Analytics, a leading business management consulting firm based in NC consecutively ranked on the Inc. 5000 list. Paul has a global perspective on business management, specializing in finance and business development leading teams across the US and internationally to successful continuous improvement and growth.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out some of our other posts for helpful business information:
Cogent Analytics, Inc is a business management consulting firm, with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides powerful solutions with integrity and transparency to privately-held businesses throughout the United States.
A Lesson in Finding the Root Cause of Declining Productivity
(Broaden Your Perspective)
A credit card processing operation made an expensive investment in upgrading its remittance system hardware and software to process customer payments. The new system was state-of-the-art and required a lengthy installation and training period before going live
Immediately, management noticed an increase in departmental performance and productivity. Six months after going live overall data entry operator’s productivity and total system throughput showed significant increases in productivity rates. The credit card company’s management shared the apparent success of their investment in trade publications and conferences.
After nine months of operation, management began to notice declining productivity and throughput. A tiger team reviewed the operation, and a few adjustments to the workflow process were made.
The decline in departmental performance continued to grow over the next several months. Disappointment rose as the gains from the processing and workflow adjustments began to disappear.
The vendor was contacted and informed that their system was no longer performing to specifications. The operation management team of the credit card company requested the vendor send a team of technicians to test the hardware and software for flaws or errors.
After an intense week of testing, the vendor’s team reported that they were unable to discover any problems with the system and declared it was operating to contractual specifications.
In the weeks following the vendor’s diagnostic testing, the customer continued to experience declining throughput. The customer was convinced that it wasn’t a management, workflow, staff issue, and it had to be a problem with the system or hardware.
A Problem With the System
Again, the vendor was contacted, and a team of engineers arrived on site for an additional week of intensive testing and analysis. At the end of a long week, the engineering team reported they still could not find any problems with the equipment or the software.
The customer became frustrated and was convinced that the problem was with the system. Tempers flared, tension rose, and threats of lawsuits were made if the problem wasn’t corrected.
The client began having buyer’s remorse, and the management team became anxious about their jobs. The vendor’s anxiety increased for fear of lawsuits, bad press, and loss of pending industry sales.
In a final act of desperation before legal action, both parties agreed to a review by an independent third party.
A Review by a Third Party
A mutually known and respected independent industry consultant was engaged to perform an operational autopsy. The first step in the analysis by the independent consultant was to gather historical data on processing volumes, a mix of work types, operator production activities, and rates.
The following background information is provided to educate the reader on the processing of credit card payments.
The amount of manual intervention required to process a credit card remittance is dependent on the type of payment transaction made by the cardholder. A cardholder can make one of three types of payment transactions:
- Payment of the total amount due
- Payment of the minimum amount due
- Payment of an amount different from the minimum or total amount due.
The total amount and minimum amount payments require a single keying of the paid amount. If the check amount keyed matches either the total or minimum amount due on the remittance coupon, the transaction is considered valid and accepted for payment. No further manual intervention is required.
When the payment amount does not match the total or minimum amount due, a second keying of the amount by a different operator is required to validate the payment amount. In the case of a difference in the amounts keyed by the first and second operators, a third operator will key the payment amount.
If the amount of the third keying matches either of the previous amounts keyed, the payment is accepted. A failure of the third amount keyed to match either of the two previous keyed amounts results in the payment transaction being forwarded for supervisor resolution intervention.
The Analysis
The consultant’s analysis discovered that in the time after the acceptance of the system, the mix of payment types had changed. Due to changes in the economy and higher interest rates, there was a change in cardholder payment behavior. Cardholders increasingly began to make payments of a higher dollar amount to reduce their balance and avoid additional interest fees on outstanding balances. Combined with the larger payment amounts was a change in the percentage mix of payment types, with an increase in the percentage of alternative transactions.
Before the system installation, the average amount of a payment was less than a hundred dollars. The changes in the economy that occurred after the installation triggered an increase in the average amount paid. The average payment amount increased to greater than one hundred dollars.
Upon completing the data analysis, the independent consultant reported to the relief of the vendor and anger of the client there were no functional problems with the equipment or the software.
The system was performing to contractual specifications. The system performance was exceeding contracted specifications.
The Root Cause
The root cause of the drop in throughput was the change in the mix of the type of payment transactions being processed. There were two primary reasons for the decline in overall system throughput. The first was an increase in the percentage of alternate payment transactions. The second reason was an increase in the average payment amount. Combined these two factors were accountable for the drop in throughput.
Increased Data Entry Work
In other words, more work and time were required to process the same volume but a different mix of work. The increase in the average dollar payment from under $100 to over $100 increased the number of keystrokes by 20%.
A payment of under $100 required a total of five keystrokes, four for the amount and one for the enter key.
A payment of greater than $100 required six keystrokes, five for the amount and one for the enter key. The one extra keystroke accounted for approximately a 20% increase in data entry. (1 extra keystroke due to the increase in average payment amount / 5 keystrokes required before the increase in the average payment amount = a 20% increase in keystrokes)
During the same period, the percentage of payments for alternative amounts (those not matching full or minimum payment due) had increased from 30% of the total volume to greater than 50% of the processed volume. Each alternative payment required a double keying of the amount for validation of the payment. The 20% increase in the percentage of alternative payments resulted in a 67% increase in keying requirements for alternative payments. (50% – 30% = 20%. 20% / 30% = 67% increase)
The Economy
A combination of factors was responsible for the decline in department performance. The catalyst for the change was the economy. An increase in interest rates was the stimulus for a change in the percentage mix of payment types and growth in the average payment amount.
Combining these two factors was responsible for a thirty-plus percentage decline in overall department throughput due to the extra work required to process a payment transaction.
The decline was valid and quantifiable.
Interesting Finding
An interesting side note and discovery was that the average data entry speed of individual operators had increased as they became more familiar and confident in the processing system. Had their data entry declining productivity not improved, the system throughput decline would have been more significant.
This case study illustrates the value of following the guidelines for performing a root cause analysis:
Get Detached – Remove the emotion from the analysis.
Before seeking independent assistance, both the client and the vendor had become emotionally involved.
They adopted defensive positions and were unable to look beyond their positions for other causes to the problem.
Get the Facts – Focus on the facts and the variances
The problem did not exist before the installation of the new system. It was easy to place blame on the system. Neither party investigated what other changes had occurred during the same timeframe.
Face the Facts – Understand the cause of the variances
A review of historical payment data provided the information for the identification of the variances in the payment mix and work effort.
Manager Your Options – Move forward with the new understanding.
Once the identification of the root cause (changes in the economy) was identified effort was made by both the vendor and the client to put greater effort into the research and development of technology that would reduce the amount of manual effort. Improvements in Courtesy Amount Recognition and Handprint Recognition were accelerated and implemented in the following year. These two technologies quickly delivered the desired productivity gains and negated the production losses due to economic changes.
Planning and Scheduling Improves Productivity
Planning and Scheduling
Planning and scheduling are different but united aspects of managing a power station that produces energy. Planning chiefly deals with selecting the appropriate strategies and processes to achieve the objectives of the plant. Scheduling converts the plan for capacity, time, service, cost, and quality into an operational timetable. Together with the plan and budget, the schedule becomes a significant tool for power stations.
Industry
Electricity was generated by a nuclear reactor for the first time in 1948 at the X-10 Graphite Reactor in Oak Ridge, Tennessee, which was the first nuclear power station to power a light bulb. In 1954, the world’s first nuclear power station to generate electricity for a power grid, the Obninsk Nuclear Power Plant, started operations in the Soviet Union. The world’s first full-scale power station, Calder Hall in England, opened in 1956.
According to the U.S. Energy Information Administration, “Nuclear power comes from nuclear fission.
Nuclear power plants heat water to produce steam. The steam is used to spin large turbines that generate electricity. Nuclear power plants use the heat produced during nuclear fission to heat water.
In nuclear fission, atoms are split apart to form smaller atoms, releasing energy. Fission takes place inside the reactor of a nuclear power plant. At the center of the reactor is the core, which contains uranium fuel.
The uranium fuel is formed into ceramic pellets.
Each ceramic pellet produces about the same amount of energy as 150 gallons of oil. These energy-rich pellets are stacked end-to-end in 12-foot metal fuel rods. A bundle of fuel rods, some with hundreds of rods, is called a fuel assembly. A reactor core contains many fuel assemblies.
The heat produced during nuclear fission in the reactor core is used to boil water into steam, which turns the blades of a steam turbine. As the turbine blades turn, they drive generators that make electricity.
Nuclear plants cool the steam back into water in a separate structure at the power plant called a cooling tower, or they use water from ponds, rivers, or the ocean. The cooled water is then reused to produce steam.” (Nuclear Explained, 2020, April 16.)
Scheduling at 100% Capacity, measuring daily to capacity and Schedule Adherence, effectively engaging with the craft by supervision, and identifying / removing barriers causing Lost Time enabled this client to successfully solve problems they had been struggling with for years.
This nuclear power plant is located in the Midwest of the U.S. and is owned by a larger energy corporation. The reactor is a boiling water reactor design and is one of the largest BWRs in the United States. The client was concerned about the site getting enough of the planned work completed to maintain quality and safety.
Challenges
During the Discovery phase, we found ineffective scheduling of work as the Maintenance Departments (Electrical, Mechanical, I&C, and FIN) were not fully loaded (craft loaded at 50% daily). As a result of this lowered expectation, Pacing and idle time was observed throughout the Maintenance Departments. There was no sense of urgency as the craft habitually waited for work to come to them as there were no Backup Assignments. Managers and supervisors exhibited a Passive Management Style with overall Proactive Engagement with the craft (coaching, training, setting expectations, effective following up, etc.) at only 11%. They spent 33% of their time Idle, 34% of their time doing Administrative tasks, 17% solving Problems (firefighting), and 5% performing Employee Work.
Conservations with the Supervisors, managers, and craft revealed that there were problems with many of the planned work packages, both content and the way it was scheduled, but no Feedback Loop was in place to communicate these problems to the Planning and Scheduling Department. The craft continued to live and work with these problems as there was no robust Barrier Identification and Resolution Process.
A diagnostic assessment on their view of supervisory skills was administered to the supervisors and managers. The results revealed that the management team scored “unsatisfactory” in 40% of the basic skills including: planning, work assignment, assigning and following up, reporting, and change potential. This meant that there would be much work to do training and coaching these frontline leaders to execute their Roles & Responsibilities more effectively. Obviously, there was a gap in the capacity of the plant to get work done as the craft was only loaded to 50%. This led to sub-optimal management of the resources, both manpower and materials. Exacerbating this lost capacity was the lack of engagement throughout the day by the frontline leadership with the craft to verify and correct actual performance versus planned performance. Late starts, early quits, and long lunches and breaks were rampant in the plant. Expectations for performance were set very low in the Planning and Scheduling Department.
Instead of taking the lead in planning and scheduling the required work to keep the plant operating optimally, this department planned the very minimum and took a subservient role and allowed the Maintenance Department to decide what would be done. They were not adhering to their Roles and Responsibilities. They were not loading the craft to their capacity and creating a schedule that would ensure all maintenance work (Preventative, Corrective and Elective) were being planned and scheduled.
Their operating system needed an upgrade to increase throughput, recover lost profit through low productivity, and maintain a quality and safe product. In order to meet the deliverables, the current culture (behaviors) needed to be upgraded and changed.
Keys to Success
- Improve Schedule Adherence by following up on assigned work
- Daily measure to Capacity and Daily Schedule Adherence and hold accountable
- Establish a sustainable and repeatable systematic process and environment conducive to attaining performance improvements (Continuous Improvement)
- Train the Supervisors and Managers through workshops and one-on-one coaching on the floor
- Improve Planning to schedule the craft at 100% Capacity that would meet and exceed the site’s goals
Solutions
Workshops were created and customized for the training and development of the supervisors and managers. Specific assignments were given at each workshop with on-the-floor training to reinforce the targeted behavior. Frontline leaders were challenged to be more engaged with their craft. Utilizing real-time data these leaders began making decisions while the work was in process to improve performance.
Observations were performed with the client to determine accurate work-to-time estimates. It was observed that current estimates were inflated by 45%. To say it another way, the craft was performing 55% under capacity due to lowered expectations, under scheduling, and barriers causing Lost Time. Expectations were reset and the Planning and Scheduling Department was requested to load the craft at 100%. Daily expectations were set with the craft by the frontline leaders. A sustainable systematic process was installed that prompted the behaviors of the management team to identify and reduce or eliminate the barriers causing Lost Time.
Planning and Scheduling properly loaded the schedule by increasing the Load % from 50% to 100%. A feedback loop was created whereby the craft could communicate with Planning and Scheduling any work package issues. The leadership team, within Planning and Scheduling, was developed which improved the entire plant as they took the lead in areas they needed to be at the forefront.
Communication improved at all levels. The management team communicated more effectively within departments and between departments. Senior Leadership’s expectations were communicated with specific deliverables for follow-up, all focused on driving process improvements to the floor.
Key Results
- 176% increase in Scheduling Productivity
- 74% increase in Maintenance Productivity
- 25% increase in Engineering Productivity
- 33% improvement in Schedule Attainment
- 66% decrease in the amount of time to Plan each package
- 45% increase in Load percentage
- $12.9M in annual savings
Effective Communication
Managing and Organizing People
In today’s work environment leaders must be cognizant about “what” and “how” they deliver information through different modes of communication. The act of communicating is not limited to a simple conversation; it has been transformed by both technology and the global reach of industry. Information sharing is vital in business, this paper will explore what effective communication is and the impacts it has on both the business and its employees.
Click the link to view / download this white paper: Effective Communication
Abstract:
Communication has been a tool used throughout the existence of man in one way, shape, or form. It is defined as “an act or instance of transmitting: a verbal or written message: a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior” (2010) according to Merriam-Webster’s online dictionary. According to BNET Business Dictionary, corporate communication is defined as “the activities undertaken by an organization to communicate both internally with employees and externally with existing and prospective customers and the wider public” (retrieved on 20 May 2010). In the business world, communication(s) is the lifeblood of an organization and the transfer of information (data or verbal) can both energize and cripple a business depending on the delivery.

The information-sharing or communication has to be crafted in a way to which the intended receiver hears the correct message the transmitter is conveying. Due to the impact or implications of communications strategy is often used when crafting a message. Strategies are ways of pursuing the vision and mission (Gill, 2003). There are two types of corporate communications: Strategic Policy Deployment and Change Management. Strategic Policy Deployment can be broken into two elements: Strategic Planning and Policy Deployment.
Strategy:
Strategic Planning: “The process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. It involves defining a clear company mission, setting supporting objectives, designing a sound business portfolio, and coordinating functional strategies” (Luftig, 1998).
Policy Deployment: “Integrating an organization’s strategic and business plans with its vision, mission, value proposition, core competencies, and each individual’s annual work plan” (Luftig, 1998).
Planning of a strategic Action plan which Thompson, Strickland, and Gamble suggests as follows: “Strategic Vision and Mission, Strategic Objectives, Both long and short term, Financial obligations, both short and long term, Overall business strategy, Supporting Functional Strategies to include Production, marketing/sales, finance, and HR. and Recommended Actions to improve company performance, to include Immediate and longer-range” (p. 264, 2008)
Strategy is vital to a company’s ability to survive in this highly competitive global market place. Why Strategic Policy Deployment? This is the highest level of planning and communicating a business will engage in to set the vision for the corporation going forward.
How important is the delivery of communication? According to Wikipedia the All channel Network communications style “which is an elaboration of Bavelas’s Circle used by Guetzkow, is analogous to the free-flow of communication in a group that encourages all of its members to become involved in group decision processes” (p1, 2009). This is encouraged throughout the business because it ensures that communication is freely assed and ideas and concerns are noted accordingly and swiftly. Global businesses are comprised of hundreds of industry professionals who know their business(s) and have to interact freely across the business(s) due to changes in the market, regulations, and compliance changes that span the globe.
Change Management:
Change management is a necessary but difficult process within an organization. It may be as the result of a leadership change, policy change(s) and change in ownership…etc. The change management transition can be very difficult for the company, leadership, middle management, and employees. Everyone throughout the organization has some type of “skin” in the process and the ability of the leadership to craft and deliver the communication can by what de-escalates a possibly volatile situation.

According to Eric Carter “…Change management methodologies contains seven phases: set up for success, create urgency, shape future, implement, support shift, sustain momentum, and stabilize environment” (p23, 2008). He feels that the process can be successful if one is diligent and follows the seven phases.
These phases were created through “some of the best practices of existing change management methodologies and implementation experience” (p20).
Types of Communication:
In most cases daily, weekly, monthly, and quarterly communications are held to ensure information is being disseminated and understood. These occur through email, conference calls, online discussions, and media conference meetings. Participation in these meetings is critical to the business and its ability to communicate effectively. Technology is vital to an organization both in regard to information sharing but also in customer service programs and interfacing with other business units. Regarding Virtual Teams and meetings it becomes critical to have a robust system. According to Nemiro “One of the most crucial reasons for organizations to promote creativity has been global competition” (2004) this is why communication(s) is a hallmark of business both with customers and within the business itself.
Duarte and Snyder state “The use of virtual teams expands the opportunities to leverage expertise from wherever it resides to develop products and services that have a competitive advantage” (p.6, 2006). Businesses communicate through global virtual teams which are incorporated into the business model to continue to learn and pass information to leverage our success in the global marketplace. Technologies are also necessary to accommodate the massive databases, protect the information, link intranet across the globe, email, and other systems to manage the business and its process. This is especially true today with the introduction of viruses (Covid-19) it has become essential to use tools such as Skype and Microsoft Teams to conduct business and communicate.
How to Communicate the Message:
There are many different levels of leadership, management, divisions, plants, business units, and sections for which communication is delivered. In terms of strategic delivery, the executive leadership usually makes a broad and general overarching message to the company on the global level. As the message is received and broken down to the individual business units it becomes more specific and the impact(s) are more prevalent. How it is delivered and by who is an indicator of how managers view the information. If it is communicated poorly the audience will react accordingly and issues in the workforce can arise. Paul Templin suggests that a “manager can’t change the reality of the organization change but can try to mitigate its impact in small ways. Sometimes this is as simple as offering to act as a reference for a job application or helping individuals define their own skillset. As such, the more effectively the individual manager conveys the personal touch, the empathetic touch, the less disruption ensues” (p 20, 2009). By this, he is stating that the message himself is not the main factor but how he/she empathizes and puts out a hand of support could help de-escalate the situation. Some people see things in black and white but the closer one is to the employees the more tact and care is required in crafting and delivering a message.
In “Leading Change”, Linda and Dean Anderson state how important is it to communicate. They offered this statement which is in line with Templin’s ideas “Ensure stakeholders see how change will impact different groups. Communicating to employees—in their own terms—the relevance and meaning of each change” (p. 3, 2009). Communicate personally is the preferred method, not through email, memos, monthly newsletters, or other non-personalized methods. People’s reactions may still be difficult to manage, but the manager can mitigate the effects and help others to understand, only through personal interaction will this occur. I recall hearing about communication through the grapevine and by the time it reached our business unit people were upset because they felt management was holding the information from them. The timing of the communication is also important. A large-scale communication with implications has to be delivered to the business as soon as possible. Everyone must be communicated to within hours of each other or people begin to believe they are being neglected.
Conclusion:
Communication is an important tool; this tool has the power to be constructive or destructive. How and who communicates the message and the strategy around the communication is vital to an organization. Templin states “…the more effectively the individual manager conveys the personal touch, the empathetic touch, the less disruption ensues” (p.20). Not all communication(s) is negative, but they can all be perceived as being negative depending on the way it is delivered, who delivers it, and when it is delivered. Eric Carter illustrates how one important aspect of business can be mitigated by using the following phrases “…. set up for success, create urgency, shape future, implement, support shift, sustain momentum, and stabilize environment” (p23, 2008). Using these phrases as tools can help in the delivery of communication and can help ensure a beneficial session with minimal issues. As small companies grow, so does the need for stronger communication and delivery methods which will ensure they (employees) understand the “why” of the message. Communication is one of the most important tools in a business, without it companies can fail. Using tools such as Microsoft Teams and Skype have proven useful in communicating during this global pandemic, the message remains the same, how and who delivers a message are the keys to the success of the dialogue.
References
Anderson, L., & Anderson, D. (2009). Leading Change. Leadership Excellence, 26(11), 3-4. Retrieved from Business Source Complete database.
Communication. (2010). In Merriam-Webster Online Dictionary. Retrieved Dec 01, 2020, from
webster.com/dictionary/communication
Carter, E. (2008). Successful Change Requires More Than Change Management. Journal for Quality & Participation, 31(1), 20-23. Retrieved from Academic Search Premier database.
Corporate Communication (2010). BNET Business Dictionary. Retrieved Dec 01, 2020, from https://dictionary.bnet.com/definition/Corporate+Communication.html
Duarte D. & Snyder N. (2006). Mastering Virtual Teams, strategies, tools, and techniques that succeed. Jossey-Bass. San Francisco, CA.
Gill, R, “Change Management or Change Leadership?” Journal of Change Management, Vol. 3 (4), pp. 307-318.
Nemiro J. (2004). Creativity in Virtual Teams. Pfeiffer. San Francisco CA.
Robbins. S, (2008). How to Communicate Layoffs. Harvard Management Update. Retrieved on Dec 01, 2020.
The ROI Alliance, LLC (2010). Strategic Planning and Policy Deployment. Retrieved on May 20, 2010, from https://www.roi-ally.com/sp_pd.htm
Wikipedia (n.d.), Porters Generic Strategies. Retrieved on Dec 01, 2020,. https://en.wikipedia.org/wiki/Porter_generic_strategies#Focus_Strategy
Thompson, Strickland and Gamble (2008). Crafting and Executing Strategy. McGraw/Hill Companies, New York
Templin, Paul (2009). Preparing people for change. Industrial Engineer: IE, 41(11), 20. Retrieved from Academic Search Premier database on Dec 01, 2020.
Managing Incentives for Better Performance

Published by Constructor Magazine.
Cogent Analytics Project Director, Gerald Vogl, recently wrote an article that was published by Constructor Magazine. The article titled, Managing Incentives for Better Performance provides valuable information about creating a how to implement effective incentive programs for employees.

Incentives are meant to motivate employees and encourage desired behavior. However, implementation is key, and sometimes even the most well-meaning programs struggle.
Here’s an example: A construction company that wanted to improve accountability, morale and labor utilization implemented a system of goal setting and created an incentive plan to help achieve those goals.
In an attempt to improve the company’s overall performance, management and supervisors worked to make critical changes throughout the organization. Some of these changes included implementing job descriptions, establishing daily standard operating procedures (SOPs), improving motivational leadership skills and creating an incentive plan to help achieve company goals.
From the outset, the foremen received training on how to motivate their crews by establishing daily goals. They participated in morning meetings to determine objectives with their team while also comparing the previous day’s performance against company targets. Additionally, upper management worked to improve communications with the foremen while also linking their compensation and the crew’s compensation to the results achieved. With this established, the company would experience higher productivity and increased commitment to achieving company objectives. Moreover, establishing an incentive plan would bring even more benefits and efficiency to the company, or so one might think.
Read the full article, Managing Incentives for Better Performance, by Cogent Analytics Project Director, Gerald Vogl here in Constructor Magazine here.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out some of our other posts for helpful business information:
Cogent Analytics, LLC is a business management consulting firm, with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides powerful solutions with integrity and transparency to privately-held businesses throughout the United States.
Recession Ready – A Webinar in Partnership with ABC
During unprecedented times, business owners searching for answers on how to maintain and even create reliable revenue for their business during a down market.
Rob Braiman, CEO of Cogent Analytics, partners with ABC Carolinas to present strategies to generate revenue and ready your business for the recession we find ourselves in. .During this webinar, Rob discusses how to maintain/generate revenue during the COVID-19 economic downturn.
Learn how to: Protect what you have, Scale your business, and Innovate to generate more revenue to STAY IN BUSINESS.
Profit Platform® with Diane Helbig
Diane Helbig host of “Accelerate Your Business Growth” invites Rob Braiman to discuss Cogent Analytics Profit Platform and how it applies to the success of a business and its performance.
Cogent Analytics, LLC is a business management consulting firm with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides robust solutions with integrity and transparency to privately-held companies throughout the United States.
The Sounds Of Safety

Published by Occupational Health and Safety
Cogent Analytics Project Director, Rodney Shuck, recently wrote an article that was published by Occupational Health and Safety. The article titled, The Sounds of Safety, provides valuable information about creating a safer work environment for all employees.

The country of Japan has the fastest, most efficient train system in the world. It transports more than 40 million people each year, and the “Point and Call” safety system is given credit for its high efficiency. This system has been proven to avoid mistakes by requiring every worker to call out what they are doing or what is happening as they point to it. For example, “I’ve checked the engines” or “I am closing the doors right now.”
The Japanese Industrial and Health Association adopted the “Point and Call” occupational safety method that requires co-action and co-reaction communication. The result is the engagement of the operators’ brains, eyes, mouths, hands, and ears (hence the term The Sounds of Safety). Gesturing and speaking out the status requires and maintains focus and attention. It guarantees intentionality and keeps the employees and riders safe. Efficiency increases productivity. While Japanese train drivers first used the method, it is now commonly used in other Japanese industries. It is also used in our own New York City subway system.
While some perceive this system as impractical for many businesses, it warrants consideration because it demonstrates that a relationship between safety, efficiency, and productivity exists. Efficiency is, in part, the result of a successful safety record. Efficiency always increases productivity. Productivity results in more significant revenue, and revenue drives everything in business. It all loops back to safety. There is enormous value in training and implementing safe work practices. As necessary, it is the responsibility of the business owner to provide a safe place for employees.
The three steps listed in the article are below, make sure to check out the full article to learn the why and how.
- Provide a Safe Physical Environment
- Establish a Written Evacuation Route
- Know the Risks of Vehicles on the Job
Read the full article, The Sounds of Safety, by Cogent Analytics Project Director, Rodney Shuck here in Occupational Health and Safety.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out some of our other posts for helpful business information:
Cogent Analytics, Inc is a business management consulting firm, with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides powerful solutions with integrity and transparency to privately-held businesses throughout the United States.
Brain & Brand Show With Rob Braiman
Timothy Webster visits the Cogent Analytics office to meet the staff, and interview Cogent Analytics CEO and Founder, Rob Braiman as part of his American Entrepreneur Series. In this episode, Rob opens up about his mindset and focus in leading a business that’s helping small businesses across many states in America to become more profitable.
Cogent Analytics, LLC is a business management consulting firm with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides robust solutions with integrity and transparency to privately-held companies throughout the United States.
Accounting and Organizational Structure Tell The Story
Even though a business may be profitable, it is essential to know which areas of a business are profitable, and the areas in which the company may be running at a deficit. Understanding the profitability of the individual departments in a business will allow a business owner to optimize their business so that it is performing at the highest rate possible. Cogent Analytics helped this client improve their accounting system, as well as their organizational structure through organizational engineering so that they could see where they are making or losing profit.
CLIENT INFORMATION

The client is a supplier to the propane industry. They provide construction services for building bulk distribution plants, maintenance services to the same plants; the company also assists with maintaining the delivery trucks as well a building new delivery trucks for the propane dealers.
STATUS / SITUATION / CHALLENGES
The company is profitable, but the owners did not know exactly where there were making money or where they may be losing money on the various services and products that they sell.
SOLUTIONS
The first step in updating the company into departments was to change their accounting process so the revenue and expenses could be segregated into profit centers or departments.
Their current accounting system made this very difficult to split the expenses by department. However, it was quite easy to segregate the income and Cost of Goods Sold (COGS) to the profit centers. Therefore, the decision was made to use an Excel spreadsheet in conjunction with the Profit & Loss statement to produce a departmentalized Profit and Loss Statement every month.
The second step was centered on the need to break down and decipher the departments within the organization. We decided upon three departments; Construction & Plant Maintenance, Vehicle builds and maintenance, and on the road certifications. We would have like five, splitting the first two departments into two separate departments, but currently, they were too intertwined with each other, but it is possibly an option in the future.
The next step was to add additional accounts in the accounting system, so the sales and Cost of Goods Sold could be tracked separately. We also set up a training guide for the data entry clerk of how to code the invoices and bills to the proper account. This is a new process since, in the past, all invoices went to one account ‘Sales.’ There were multiple accounts for the Cost of Goods Sold, but we added additional accounts for better segregation of costs between the new departments, such as, the direct payroll account, this account was a total for the shop and field employees, the office personnel were already listed in the expense section of the Profit & Loss statement.
The company uses an internet app for job costing. The jobs were then coded to the departments, and the employees use the app for all timekeeping. A standard journal entry was developed, so when the payroll was processed, the costs could be allocated to the proper department when payroll is processed.
The previous step was one of the most straightforward changes to make in the process. However, the allocation of the overhead expenses was the challenge in the development of a departmental P & L statement. Their accounting system made it difficult to split a bill to different departments, and that is where the Excel spreadsheet comes into use.
The segregation of overhead expenses is where a spreadsheet was required to allocate the expense to different departments. With the owners, we reviewed the expenses on a line by line basis to determine the best method of allocating expenses.
The expenses such as office wages, where there was no easy way to determine how much time they spend working with a specific department, we allocated that expense to the percentage of revenue for that department. The reasoning behind this decision, more revenue most likely means more work for that department.
Some expenses, such as advertising, could be department-specific, or it could be a general expense.
With these expenses, we added some additional accounts. We now have Advertising General, Advertising – Construction, Advertising – Shop, Advertising – Road. So, the department-specific expenses were allocated 100% to that department. The general costs were allocated as above, percent of revenue.
With this allocation set up and put into a spreadsheet, we able to determine the overhead distribution for each of the three individual departments. This allowed the owners to adjust the pricing formula for each of the three departments. With the new pricing formula, they could become more competitive in the unique business segment. All three departments were profitable, and the Truck/Shop work was more profitable than they thought.
The spreadsheet was also built so it would become a monthly variance report, and they can review the profitability on a monthly basis, and adjust the business as needed, why go through all this extra work in keeping financial records? Better control of the company!
RESULTS
Since instituting a better accounting system along with this company departmentalization, the owners now know the profitability of each of individual departments and can now plan accordingly. The three different market segments the company serves have different pricing structures.
The construction department, for example, has low facility expenses, but high vehicle costs due to large fleet since most of the work is more than 20 miles from the shop. The shop uses most of the facility, and any addition/improvement of the facility would need to be justified by that department because the other two departments would not require additional space. While the least profitable as a percentage of revenue, the owners have peace of mind that the on the road service is profitable.
At Cogent Analytics, we never stop looking for ways to improve your business, and neither should you. So, check out some of our other posts in the Knowledge Center for helpful business information:
Cogent Analytics, LLC is a business management consulting firm with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides robust solutions with integrity and transparency to privately-held companies throughout the United States.
How Great Businesses Measure Business Development
In this podcast, JV Crum III speaks with CEO of the business management consulting firm Cogent Analytics Rob Braiman about the importance of measuring key performance indicators, especially when it comes to business development.
Cogent Analytics, LLC is a business management consulting firm with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides robust solutions with integrity and transparency to privately-held companies throughout the United States.
Building A Culture Around Quality

Published by IndustryWeek
Larry Scarborough, Senior Project Director at Cogent Analytics and recently published in IndustryWeek, writes about building a culture around quality:

Part of operating is running into ‘quality’ issues—things do not go as planned, whether through operation, raw material, planning, or plain human error. The way we address these issues sets apart good organizations from great. The majority of small manufacturers do not have a problem-solving process and as a result, see the same problems arise.
Management is responsible for creating a culture that embraces identifying quality issues and problems that arise daily. Inherently, people are reluctant to call out issues, especially those that stem from human error. Management should be the one to send the message directly to all personnel that the expectation is always to bring up any issue—that you (management) understand and expect issues to happen—and no one will be admonished for helping the organization improve. As entrepreneur Ray Dalio outlined in his book Principles, this was ingrained in his organization—with Mr. Dalio also being part of a team that would publicly send out their own mistakes to all employees, to set the example of transparency.
Once a culture of constant improvement is established, systems and processes need to be implemented to eliminate the issues permanently. Some problems are fixed quickly, and some take additional resources. One common denominator that must be asked, regardless of the size of the issue, is “What do we do to prevent this from recurring?” Without asking, answering, and implementing changes, the same issue will continue to hurt the organization.
Read the full article from Larry Scarborough here on IndustryWeek.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out some of our other posts for helpful business information:
Cogent Analytics, Inc is a business management consulting firm, with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides powerful solutions with integrity and transparency to privately-held businesses throughout the United States.
Bonuses vs. Incentives Compensation
Financial compensation is extremely important for any employee. For an employer, it’s difficult to evaluate the differences between bonuses and incentives for compensation. Furthermore, business owners have trouble determining which is better for them, bonus vs. incentive?
Click the link to view / download this white paper: Incentive vs. Bonus Payment Structure
Sales Management Helps Businesses Grow
When a client was faced with stagnating sales metrics after maintaining steady growth for 20 years. Cogent Analytics was able to help them increase their sales through better sales management. This case study describes the client’s situation, and the solutions that Cogent Analytics helped to implement in the company, and the impact that the solutions had on the business.
Client Information:
The company highlighted in this case study is a multi-generational family-run business. The company distributes janitorial supplies to its customers, with a holistic approach to provide and meet all their customers’ janitorial supply needs. Operating from their warehouse facility, the company utilizes its delivery staff and company-owned delivery trucks to ensure quality from sales to direct delivery.
Situation:
The company has enjoyed continued growth over the past 20 years and has retained a large and loyal customer base in which to sustain that growth. However, in more recent years, the company’s sales have been stagnant, with sales management not truly providing the proper vision or displaying enthusiasm to move sales growth. The overall complacent sales force performance and the lack of sales management leadership were a concern for the owner, who knew that changes needed to be implemented; however, I was not sure how to go about these changes. The company needed an overhaul in terms of an accountability framework within the business to improve sales. The sales team was not seeking sales opportunities, and sales management leadership was not providing the guidance, direction, drive, or commitment to move the sales team ahead. The sales team was operating as more of sales order takers instead then proactively working with current customers to seek additional sales opportunities or trying new accounts to obtain new business.
The client was determined and committed to taking the business to the next level and knew that additional sales opportunities existed, however, was unclear of all the proper steps needed to reach that next level.
As a result, it was discovered that there was a need to establish necessary accountability and organization infrastructure: by assessing and realigning roles and responsibilities, creating and implementing standards and expectations, and developing performance-based job descriptions. The job descriptions were tied to real objective, performance-based employee evaluations. Also, proper communication channels were not in place that provided the sales team with the positive and proactive leadership, vision, and direction necessary to motive and drive the sales team to take ownership of their territories and grow sales within those established territories.
Solutions:
Early observations and detailed skill assessments confirmed that a change in the current sales management was necessary. Sales meetings did not have set agendas, and sales management was not providing realistic sales goals and projections. Also, sales management leadership was not being offered in terms of coaching, mentoring, monitoring, and giving feedback to the sales team. The meetings being held stated, “Here were your goals; you did not hit them- do better.” Also, the lack of monitoring and measuring sales performance did not provide ownership with the ability to track the daily/weekly sales activities and performances truly.

A new sales manager was selected from the sales team, upon assessment of each sales representative’s skill sets. Discussions were held with the current sales team on the development of Key Performance Indicators (KPI’s) that would allow both the sales team and management to monitor and measure daily, weekly and monthly performance levels. The sales team was directly involved in the development of these KPI’s to confirm their ownership and commitment to the established KPI’s. Also, realistic sales goals were established for each sales representative and corresponding sales territory. These goals were developed based on prior history and by established sales growth budgets that were implemented as part of a thorough analysis with the company owners and the growth potential for each area.
The sales meetings took on a different approach. The meeting agendas were established to provide staff with an overall vision, direction, purpose, and a “how do we get there” leadership style. The tone of meetings changed from “here is what you did not do” to “here are the opportunities we have in our reach, and these are the specific items we are going to do to reach these goals.” As the sales team operates on commission, they began to see and believe how their actions could genuinely benefit them personally and financially moving forward. These fundamental changes and focus set a new tone and direction for the sales team and provided them with “new life” and prepared them for the additional future changes necessary to deliver sales growth for the company as a whole and other commission opportunities for the sales team individually.
The next step was the establishment of a detailed 1, 3, and 5-year business plan to achieve the desired sales growth wanted by ownership. Explicit monthly sales goals were created to move sales from the current annual 4% level to the desired 10% growth. This plan included specific action plans, who was responsible for each action item and time-definite deadlines required to complete each step. The first action item identified was the need to ensure that all sales territories were being efficiently run to foster the desired sales growth level.
When the process of evaluating each sales territory begins, the desire initially was to ensure that each rep was running their route most efficiently to maximize face-to-face opportunities with accounts. It was soon discovered that a complete redesign of each territory was needed as reps were crossing over each other to see accounts. As a result, a comprehensive analysis was conducted to show prior sales history and commission dollars for the entire service areas. Utilizing this information, sales boundaries were established that focused each sales rep into a specific geographic region. Sales staff were brought in individually to review their new territory and plan for the handoff of accounts from one sales rep to the other.
Results:
The redesign of each territory provided greater daily efficiencies for each sales rep, reducing drive time between accounts and thus allowing for a more significant selling time at each account. In addition, the KPI’s established provide ownership, sales management and individual sales reps with the ability to track daily activities, based on number of selling days in each month (actual regular sales achieved vs daily sales needed to reach monthly goal, exact overall sales month to date vs goal and CRM activities recorded in efforts to reach these goals). These KPIs are being captured and sent to all parties each day and provides timely and accurate information on where each individual stands vs. goal and what they need to achieve daily to reach the established monthly goals.
Besides, a complete sales manual was created to establish sales expectations and standards and ensure all reps, existing and new, are being provided with all product training materials and proper selling techniques to reach maximum success in the field. Standard Operating Procedures (SOP’s) were established for sales activities, office administration functions as well as warehouse activities. In order to gain greater control over inventory, warehouse shelf bin locations were determined, and labeled cycle counting began. KPI’s continue to be captured each day, sales meetings, with focus and direction, continue each week and staff have a new sense of direction and drive each day in the field, and warehouse controls provide higher efficiency.
After the end of the first month of fully implementing all changes, sales reached 7.5% growth off a 3% goal.
Cash Flow to Improve Quality Of Life
Small business owners always have a lot on their plate, which causes stress away from the office. The following case study illustrates how Cogent Analytics was able to increase the quality of life for one business owner by helping them understand and manage cash flow more effectively.
CLIENT INFORMATION
The client is in the construction industry. The service provided by the client is lot clearing & grading, footings, foundations, flatwork, and landscape design and build. The current owner managed the business for 15 years before purchasing the business five years ago. This company utilizes both W2 employees and subcontractors to complete the work. The company’s annual sales are about $4,000,000 and have remained flat for the past several years. In 2018 and 2019, net profit was not to expectation, and the client engaged with Cogent Analytics to help manage cash flow, become more profitable, and have a better quality of life.
STATUS / SITUATION / CHALLENGES
The challenges this client faced are the following:

- Cash Flow Management-Unsure what the cash position is, so decisions are being made without financial data.
- Job Costing-Absorption (overhead) is not taken into account when bidding work and invoicing. This was producing a net profit that was undesirable.
- Lack of training to use income statements and balance sheets as a tool to manage the business-Client was not trained on how to use the two reports to understand what was happening within the business.
- Overtime doubled from 2018 to 2019-Had no idea because they were not looking at payroll reports
- Equipment and vehicle repair increased from 2018 to 2019-Was not paying attention to the income statement and balance sheet to recognize YTD expense and loan balances.
- The client has no documentation on the workflow for the business-Everything is in his head
- Quality of life-Always worrying about the unknown
SOLUTIONS
- Cash Flow Management tool was required to understand the cash flow position each week. This allows the client to have a weekly financial meeting that focuses on A/R and A/P and the weekly cash position of the company. The client can see the effect of cash flow when they have an unplanned spend, or A/R is delayed.
- A job costing tool was created to utilize for each bid and invoice. The job costing tool accounted for all expenses for each job type, whether material or labor, all equipment expenses incurred to complete the job, and finally, absorption (overhead). This allows the client to understand which services need to be examined for changes and elimination over the next two quarters.
- Training was provided on how to read and understand the income statement and balance sheet. During training, several scenarios were provided, and discussions were had on how it impacted the income statement. This provided an opportunity to see how operational issues reflected the bottom line and cash flow.
- The overtime doubled from 2018-2019 while sales remained flat. We ran payroll reports back to 2016 through 2019 and determined that overtime increased for no reason other than lack of management. Two things were immediately changed. We created a supervisor position whose primary function was to visit each job site by the end of the day. During the visit, a checklist is used to understand the current status of the job and, most importantly, have the crew end the day before overtime begins. TSheets was implemented to track time at job sites, help with scheduling and GPS.
- Equipment and vehicle maintenance doubled from 2018-2019. It went from $83,000 to $167,000. It was determined that the cause was from a lack of preventive maintenance program and having no benchmark for the end of life. We implemented a comprehensive preventive maintenance program and assigned a worker to be responsible for managing the program. We also had discussions and created a benchmark for the end of life. We met with the vehicle and equipment suppliers to learn of leasing options that included preventive maintenance and repairs to be included for the term of the lease.
- The owner had every work process in his head. The employees were all experts at their function but had no idea of anything else in the company. After much discussion, the client agreed that standard operating procedures need to be created. We created SOP’s for every job type and every critical administrative function.
- Quality of life was not to the client’s expectations. The client spent many sleepless nights and 12-hour workdays because of the above mentioned. By creating SOP’s, creating a supervisor position, installing a cash management system, and having a preventive maintenance program, the client saw that the quality of life issues could be addressed.
RESULTS
- The cash management system proved to help understand precisely the cash position of the company. This is a tool that the client never had and, once trained and followed, proved to be a significant asset. The client is now driving the business and was able to begin repaying the line of credit every week and set up weekly savings for an emergency fund. We also trained the administrative staff to keep the Cash Management System up to date. Now the client has weekly financial meetings and discussed A/R, A/P, and weekly cash position. Everyone contributes to the conversation, and together decisions are made for collections and payables. This has created a different awareness throughout the company, and everyone is working hard to protect the cash position.
- Now that the client understands the income statement and balance sheet, they can review in the weekly financial meeting and begin to see when the business needs attention in a particular area and manage cash flow better.
- We agreed to immediately cut overtime by 50% ($32,000) to resemble the years 2016-2018. This was accomplished by creating the supervisor position and installing TSheets. TSheets is a mobile time tracking, scheduling, and GPS application that is installed on each crew member’s smartphone. Between these two changes, overtime is quickly moving to the target amount.
- Fleet maintenance was severely lacking, and there was no policy on when to replace a vehicle or piece of equipment. We reached out to the equipment vendor and had the preventive maintenance schedule for each type of material delivered and created a plan for maintenance. We also decided to learn about equipment leases that included repairs and preventive maintenance for the life of the lease. It cost an additional $6,000 to add these items to each piece of equipment. This was far cheaper than paying for the repairs over a 3-4-year period. The client decided to replace the piece of equipment that met the end of life criteria. There will be no other repairs and maintenance fees associated with that piece of equipment, and when others reach the end of life, decisions can be made correctly.
- Standard Operating Procedures were created, and employees were trained on the ones that pertained to them. Immediately the team had greater insight into the process and how their work impacted the rest of the group. They were now able to forecast when issues could arise, based on any number of factors, and take action to make changes in the workflow to prevent the problem. This has improved the quality of life for the client because they are not required to solve every issue that comes up on job sites daily. The team interacts better with each other and has a new sense of purpose within the organization.
- The client measures quality of life by how much or little sleep he gets at night. The client stated that the quality of life improved within two weeks of implementing changes and continues to grow. After the 3rd week, the client indicated that he got the most uninterrupted sleep (in the previous night) than in the past three years.
Transforming Small Businesses
Professional Speaker and member of the Professional Speaking Association, Tony Winyard and Rob Braiman discuss a wide variety of topics to help clients achieve the best practices for their business.
Cogent Analytics, LLC is a business management consulting firm with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides robust solutions with integrity and transparency to privately-held companies throughout the United States.
Honorably Representing Small Business

The Daily Grind Podcast, hosted by author and former professional athlete Colin Morgan, was inspired by helping others make progress through the practice of daily behaviors. It’s his goal, to help all entrepreneurs & business professionals to fully embrace the daily grind, and make yourself better by progressing each and everyday. With over 200 episodes, Morgan finds happiness and purpose dedicating his passion to helping individuals find great success.
In this episode, Morgan welcomes CEO of Cogent Analytics, Rob Braiman. Together, Morgan and Braiman dive into the mission of Cogent Analytics and what it means to truly help the small business owner. Listen here to learn more about our primary objectives with our clients, our company culture based on a code of honor, and the true entrepreneurial spirit of Cogent Analytics.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out some of our other posts for helpful business information:
Operations Improvement can Increase Profitability
In this Case Study, Cogent Analytics discusses how a client was experiencing issues with their operations and work flow, which caused them to be severely inefficient and miss deadlines and back up production on new repair requests coming in.
CLIENT INFORMATION:
The company highlighted in this case study is a maintenance, repair, and operations (MRO) company that completed significant repair and upgraded on large commercial aircraft. The company is a worldwide company with five domestic locations spread out within the United States. This case study focuses on 1 of these locations that continuously did not meet local or company objectives and profitability.
SITUATION:
Imagine your company staying stagnant with no growth in revenue and losing net profitability month over month and not knowing why. That is the case for this hangar, which primarily focused on significant aircraft upgrades and modification, with mid-level services required.
The local hangar continues to lose profitability due to jobs not getting done on time. The hangar believed that they did not have enough skilled technicians to do all of the work; therefore, they thought by adding more employees with specific skill sets that they would be able to turn more aircraft on a weekly/monthly basis. However, what took place was that they added more hours on each plane, causing the issue to increase and multiply. Not only were aircraft still not going out on time, but now more hours were put on the airplanes causing profitability on each on to decline significantly.
The client was unsure what else they could do because they felt that they were trying everything they could to make a positive change in the organization. Therefore, they looked for alternative methods to resolve their issues, one of them being this one.
SOLUTIONS:
Gaining Understanding
To gain a better understanding of the operations, we created a process-flow from receiving an aircraft to when a plane was released back to the airlines. After several minor tweaks and changes to the process flow, we wrote out what the “Reasonable Expectation” (RE) for specific tasks should be and then compared them to the actuals. This exercise was the first eye-opening experience with my client because they had never looked at their data in hours per step, but an overall “Effective Labor Rate” per aircraft. They felt that as long as they were within the hours provided through the contract that they were doing “good”; but never thought about looking at each step to determine if they could make the process better and reduce the time to gain profitability.
Addressing the Challenges
This brought us to our first challenge; how do we address these steps? Do we focus on all or just the significant steps? To address this issue, we created a Pareto (analysis using the 80/20 rule of decision making), breaking out each step into descending order based on the average time per activity. The client then realized where to focus their efforts but had to be provided with the right approach because they immediately started discussing technical issues vs. the operations and people side of the activities. To overcome this issue, several assignments and tools were provided to guide them through the step-by-step approach for potential process improvement.
We started with observations of the process. This included writing out each step, identified barriers, and time associated with the action. After each observation, the client was asked, what they saw, what were the issues, and what is the next step. At which time, they realized they had to make changes and help their mechanics by eliminating or mitigate the barriers they face daily.
Establishing Measurements
The observation process also allowed us to start discussing Key Performance Indicators and what metrics were essential to understand if we were having a good day or a bad day (week). KPI’s that were implemented were Productivity, Plan Adherence and Attainment, OT%, and time allocations between departments (Interiors, Structures, & Airframe and Powerplant).
Creating Consistency
Once the observations were completed, the client created Standard Operating Procedures (SOPs), which outlined each step-by-step process, the number of mechanics for each step, and the time associated. These SOPs were introduced to all mechanics during their morning huddle to make sure all mechanics received the same message and that everyone agreed with how to accomplish specific tasks.
Tracking Workflow

To focus on the continuous improvement process, the client started to provide specific work assignments to each mechanic. Mechanics were introduced to production sheets to track barriers and the time associated with those barriers. Additionally, my clients started bi-hourly Short Interval Follow-Up Tours that allowed them to track on and off schedule conditions and determine any additional issues affecting the work being performed. The data from the production sheets were used to feed that data in the client’s KPI / Metric Dashboard to provide added traceability in how they were performing day over day and week over week. Based on all of the information, my clients now had they were able to start developing an Action Items Log and create Action Plans to address cross-departmental or long-term issues. This allowed them to mitigate or eliminate barriers that were previously seen as “part of the job.”
RESULTS:
The solutions that were implemented resulted in significant operations improvements throughout the facility, not only for the company itself but also for the mechanics. The mechanics understood what they had to accomplish for the day by being provided specific work assignments, and they were also building a stronger relationship with their management team by being involved in the process and having a clear 2-way communication channel set up with the management team. The managers and planners knew what was involved in each step and how long each step should take, allowing them to ask the appropriate questions to address any potential issues. Lastly, the company saw the improvements not only in the morale but actual dollars being saved.
Through this process, while on the project site, the company saw an improvement of 67.56% in their “Effective Labor Rate,” which translates into a difference of $37.16 per hour. With each aircraft having ~1,200 hours associated with it, this resulted in an overall savings of $980,964. This was accomplished by focusing our efforts on workforce utilization, understanding the process, setting reasonable expectations, following-up, and eliminating barriers on significant portions of the operations.
Time Tracking For Increased Efficiency in Production
The use of time tracking is important for measuring production, it allows for increased efficiency, productivity and increased profits. This case study focuses on a situation where a Cogent Client did not have accurate time tracking in place, and how the client increased production once the solution was implemented.
The Client
The company is a metal fabricator that has manufacturing software for the business. However, the software was mainly used for estimating the product for a prospect/customer, but not tracking time for production. This software was very much underutilized. The company was barely breaking even and often shipping the product late. Therefore, we looked at the most controllable cost of any business, labor.
The Situation
Upon review of the software capabilities and the estimates created in the system by the estimator, the data was available to compare the actual time per operation to the estimated time for the operation. The estimates were quite detailed, but they were not being used in the shop. The next step was creating a process for employees to log in and out of jobs on the computer when they started and finished an operation. The estimated was set up for set-up time, a fixed time for the part, and the run-time, which is variable due to the number of parts to be run. Overall the tracking of time was a simple task since the system is set up for tracking time, and it was a detailed estimate. But it took time for 100% compliance on the shop floor with all employees following the newly established procedure, and it took a lot of time of the Foreman coaching the employees in the new process. As compliance with the process, the information became more accurate and yielded better results for further analysis
Some of the challenges of compliance were:
- Always identifying and logging in separately for set up time and run time.
- To log out of the job for their morning and afternoon breaks, they had previously clocked in and out for lunch, so that was not an issue
- Ensuring the proper count of the number of ‘good’ parts produced, scrap, or bad parts were not counted before.
- Flagging delays in the process correctly, machine break down, lousy material, etc.
- The dwell time between parts is now being tracked, but that does not go to a job.
The employees quickly learned that they were being held accountable for their time, and the data must be accurate, and all exceptions noted adequately. With this realization, the accuracy of the data being collected greatly improved.
The Solution
Once the data was collected and analyzed, management was able to focus in on areas that required attention for improvement. Some of the areas they found: Some employees struggled with set up time; it was taking them much longer than allocated. The Shop Manager spent time with those employees to improve skills in the set-up process; this became a training issue.

The data also showed there were variances with the run-time. This is an age-old question, was it estimated correctly, or was it a shop employee problem.
Further analysis often showed that material handling was part of the problem. Management worked with the employees to develop better processes for moving material in the shop. After meeting with the employees, the company made additional investment in equipment to make the process easier for the employees — less movement, bending over, etc. which all takes time. The Foreman also coached employees on better ways to layout the material to be more efficient in producing the part with their machine.
Not all the time variances for actual time to estimated time were from the shop floor. With collecting data over a period, some of the estimated time per operation was increased because the original time was unrealistic from the time tracking. This also gave them a more realistic ship date for the customers because the old estimate did not account for a proper amount of time to produce the part.
From the beginning of this process, we explained to the employees; this new process was to gather information to determine areas that were going to plan and areas that require improvements to be more productive and that are based on facts and not just a gut feeling. When material handling was shown to be an issue, and everybody met to discuss ideas for improvement and management committed to investing in equipment to make work easier for them, the company solidified buy-in from the employees. With the added coaching from the Foreman, it indeed became a team effort, and in the end, everybody wins.
The Results
With time tracking and improvements from the new processes because of better data, the company is below their budgeted labor costs. This is close to a 12% reduction in their cost. This payout made both the employees and management very happy. Also, the employees know they are being held accountable for their time.
People do what is inspected, not expected. With a gain sharing incentive plan in place, the employees last quarter receive a payment that averaged an $0.83 per hour worked bonus.
Other results have been improvements to meeting the ship date; this is up to over 90% on-time from 70%. The company also has a more accurate count on ‘bad’ parts since all parts are counted and tracked.
With shipping on time, the company can also increase their throughput because it is taking less time than before to produce the parts. Therefore, they have more shop time to sell.
The next step for the company is to fully utilize the purchasing and inventory modules of their software to ensure the material cost is within the estimated value.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out some of our other posts for helpful business information:
Businesses Can Excel Even in the Owners Absence
What would happen if you were suddenly not able to be a part of your businesses day-to-day operations? The question is often asked, “What would happen if you were hit by a bus today?” What follows is a real example where the owner was suddenly and unexpectedly gone from the business, and why the company continued to thrive in his absence.
THE CLIENT:
The business is a second-generation, family-owned petroleum distribution company in the Midwest. They enjoy strong sales and have grown from a small home heating oil company of three trucks to a full-service, petroleum distribution company with tank wagons, semi-tractor transports, and a host of other supporting vehicles. They had grown to a point where they were able to secure non-interruption agreements with their largest wholesale suppliers of fuel.
They service just about anyone who needs fuel from small farms to large businesses and construction sites with multiple pieces of equipment requiring daily replenishment as well as several local gas stations. As part of their full-service offering, they provide specialty race fuels and attend various races around the state, promoting their name. They also have a large assortment of packaged petroleum products and bulk oils. They can blend products to make custom items. They are indeed a full-service petroleum distribution company.
THE SITUATION:
The business had grown, but the profitability had not kept up with the amount of revenue they enjoyed. Knowing in his heart they needed help, but not knowing where to go or how to get started, the owner accepted an invitation for an assessment and a follow-on consulting engagement.
Our relationship started like so many; the owner was fearful of the unknown and grateful to have some help. The complexity of product offerings combined with the company’s strong growth had overwhelmed the systems and tools in place that were once sufficient when they were a tiny home heating oil supplier but were no longer capable for the size of the business to which they had grown. Processes were lacking, and everyone was working very hard and doing what they thought was best for the company, but could not make any headway.
THE SOLUTION:
Over ten weeks, we delved into every aspect of the business and had to create reporting metrics on each. These Key Performance Indicators (KPIs) became instrumental in separating the critical few from the trivial many. New processes were developed and formalized for just about every aspect of the business. The implementation of new metrics and processes required training so the individuals would know how to work differently to be more productive and to interpret the information they were seeing.
The very first thing we did was train the owner and key individuals some fundamental financial concepts such as understanding and calculating Break-Even, profit versus mark up, and how to review and understand financial statements. The charts of accounts were reorganized to reflect an accurate picture of the Cost of Goods sold versus Indirect costs. We streamlined the information received so the business could be reviewed entirely with just a few key reports.
The initial two reports were a one-page financial summary showing Cash on Hand, Receivables, Payables, and a review of the last 12 weekly deposits. The weekly sum of deposits became critical because it provided us an accurate estimate of revenues we could expect to come in each week. The other financial tool was the 12-week Cash Management report, which is a forward-looking cash projection. The Cash management report provides the business owner the opportunity to look forward and address potential issues before they become a crisis.
Once the basic Financial reporting was up and running, we were able to see some significantly old receivables needing to be collected. The owner took a personal interest in this activity, and past due payments started coming in.
The next activity was to find a way to measure the fifteen Tank wagons and four transport vehicles. We discovered, in the system, they already owned and used an imbedded tracking tool. This provided the raw data needed, which was easily exported into Excel, to create simplified reports showing a profit (or loss) by the driver as well as miles, fuel consumption, and other critically important information. Combined with the financial statements, we could now view the entire business on three sheets of paper.
THEN WE DISCOVERED ANOTHER MAJOR ISSUE:
One huge issue we found was the sheer number and value of bulk oils and Packaged goods inventories. Between the two, we conservatively estimated there was an excess inventory of $350,000. These initial findings were met with quite a bit of suspicion. A week later, the individual responsible for the inventories told me he had conducted his own research and thought the $350,000 of excess inventory was probably too conservative, and the actual amount was much higher. We now had a champion for this cause.
THE SOLUTION FOR THE NEW-FOUND ISSUE:
We decided to start with the Bulk products as they were fewer in number, fifteen, as opposed to over 300 for the packaged goods. The bulk items were also consolidated in a single location and were easily inventoried. While training the individuals, we found the individual responsible for the bulk goods inventory would purchase three times the minimums required to satisfy the demand to save on trips. He was well-intentioned, but he did not understand the cash impact of purchases as much as $2,500 of excess inventory on a single product to save a $60 trip. In some products, they had over 26 weeks of the amount of product to meet demand, even though this commodity was readily available. Showing the individual this number was a huge eye-opener, and he became a disciple in working with us to reduce the inventories while ensuring customer demand was met. This activity started us on a path of establishing reorder points to be purchased and maximum inventory to have at any one time. The concept was executed by reviewing the highest single sales within a replenishment cycle of the product, then only ordering that amount. This reduced inventory while providing an adequate product to cover customers’ demands.
Over the weeks that followed, inventories of these bulk items started coming down until they were brought into the ranges of reordering and maximums. Now every week, they monitor the number of items and their value products that exceed the maximums. This provides targeted items for further reduction. They now have tools so they can see their inventory in a much simpler way and manage hundreds of items by managing the few that are the exceptions.
Typical, the initial weeks of the engagement were putting these tools and processes in place with the last few weeks being training and coaching the team how to use the tools properly. This was accomplished through a weekly meeting of the key leaders of the company. Early meetings were carefully choreographed to cover the key elements of the business with any issues being raised to be solved outside this meeting.
THE RESULTS:
The engagement came to its natural conclusion, with all the team having full knowledge of their expectations and the reporting tools to manage the business. It was like a symphony with the owner now conducting the team, and they were making some excellent music with just a few off-key notes now and again.
Three days after the engagement concluded, the owner was involved in a severe vehicle accident and was lucky to survive the ordeal. The result of the accident was the owner was now suddenly and entirely out of the business; no one knew for how long or even if he would be able to return.
The Operations Director stepped in and became the de facto conductor. The team rallied behind him, and they stayed on the path they had been shown and continued using the tools they had learned. They kept their weekly meetings, reviewed the metrics, and stayed true to the processes that they helped develop.
The company not only thrived but weathered another major adverse event when their major supplier had a disruption at the refinery, causing a severe shortage of refined petroleum products.
While the owner continued to recuperate, the team carried on. I made my weekly calls to check in with them and was extremely pleased with how they carried on in spite of the difficulties they faced.
One month after the owner’s ordeal, the company set a record for the amount of fuel delivered and the profits earned. They had redeployed some idle assets turning them into profitable resources.
During one call, I was delighted when the Operations Director commented on how lucky they were that the accident happened after they had gone through our work together. He said, “we don’t know how we would have weathered this without the guidance you provided and the tools you put in place.”
The real take away from this experience is; it is critically important for a business to have formalized processes and metrics. The structure we put in place allowed this business to not only survive but thrive during a time of catastrophe.
Their success continues to this day.
Small Business Mistakes to Avoid
Tom Morkes, an entrepreneur, business leader, and host of In The Trenches podcast, features CEO of Cogent Analytics, Rob Braiman.
Cogent Analytics, LLC is a business management consulting firm with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides robust solutions with integrity and transparency to privately-held companies throughout the United States.
7 Steps to Increase Productivity

Published by Contractor Magazine
Henrique Dos Santos, Senior Project Director at Cogent Analytics and recently published in Contractor Magazine, writes about seven steps to increase productivity in your business:
A common source of concern for owners and managers in the construction industry is the productivity of the workforce. Every rework job, every additional 5 to 10 minutes in breaks are costs that are not recovered and lower the profitability of a project. Small and medium-sized businesses need to be very efficient in the use of their resources to make a profit consistently. In times of economic growth labor force skills are not readily available, so owners, supervisors, and foremen need to make use of other strategies to maintain and increase the productivity and profits.

Increasing productivity in the field is a constant quest for managers and supervisors. Business owners should rely on supervisors to manage the different crews while using technology for reliable and timely data, which is crucial for maintaining costs at a reasonable and controllable level. Constant training should be provided to the workforce too.
Here are some essential steps to increase the productivity of the construction teams.
- Work Planning
- Choice of Supervisor and Team Selection
- Use of Technology
- Good Budgeting
- Reduce Outsourcing Services
- Invest in Quality Equipment and Tools
- Reward Your Teams
Read the full article from Dos Santos here on Contractor Magazine.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out some of our other posts for helpful business information:
Do Not Settle For Average
In this recent episode, Gorman hosts CEO of Cogent Analytics, Rob Braiman. Together, they discuss important topics including focusing on profit first in business and not settling for average as a small business owner.
Cogent Analytics, LLC is a business management consulting firm with a primary focus to help small to medium size, privately held businesses achieve success and long term profitability. Cogent provides robust solutions with integrity and transparency to privately-held companies throughout the United States.
12 Steps to Increase Business Productivity

Published by Contracting Business.
Senior Project Manager, Henrique Dos Santos, writes about new innovative ways to increase business productivity for your business. There are twelve steps to increase your business’ productivity and overall help your business perform more efficiently:
- Creating a Good Working Environment
- Use Technology to Your Business Advantage
- Make Good Use of of the Time
- Set Realistic Goals for the Business
- Do Not Waste Energy
- Make Your Business More Efficient
- Have Appropriate Tools
- Practice Positive Reinforcement
- Reduce Distractions
- Delegate Tasks
- Have Good Communication
- Keep Staff Up To Date & Trained
To read the full article on Construction Executive written by Dos Santos and find more ways to improve your business and profitability, click here.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out some of our other posts for helpful business information:
Managing Profit First
The Entrepreneur Way is a business oriented podcast dedicated to help entrepreneurs succeed through the struggles and hardship of entrepreneurism. Neil Ball, host of The Entrepreneur Way, devotes his time inspiring listeners of the podcast to fulfill their dreams no matter the difficulties that are on the path.

In this recent podcast show, “Managing Profit First,” Ball discusses with Rob Braiman, CEO of Cogent Analytics, the importance of managing profit first in your business. Braiman describes the importance of managing profit effectively and reducing the outcomes of bad things happening by focusing on profitability in the business. It’s essential for any entrepreneur to understand the focus on profit in their business because without any understanding of how important profit is, then the business will have more negative outcomes then positive.
Listen here as Ball and Braiman give insight for all entrepreneurs that are dedicated to drive their business to the next level.
At Cogent Analytics, we never stop looking for ways to improve your business and neither should you. So, check out some of our other posts for helpful business information: