Cogent Press Room

Media Kit

Table of Contents


About Cogent Analytics

Cogent Analytics, LLC is a business management consulting firm based in Greensboro, North Carolina and is ranked #233 on the Inc 500 list of fastest growing small businesses and holds an A+ Rating with the Better Business Bureau. Cogent provides powerful solutions with integrity and transparency to privately-held businesses throughout the United States. The company partners with clients to identify areas of opportunity in both the financial and organizational aspects of the business that will accelerate leadership goals.

Cogent’s primary focus is putting the interests of the client first. The company’s unique Discovery Process is tailored to the client’s needs and is designed to analyze their current state of business.  It effectively pinpoints the challenge areas within a business that can be improved to maximize performance and ensure long term sustainability and profitability.   Through the Discovery Process, Cogent constructs a roadmap that brings value by identifying key areas of focus that are fundamental to the success of the business.  Together with the client, Cogent works to implement the plan and deliver solutions with integrity and transparency that are the leading principals of the firm.

Another unique difference in what Cogent provides clients is the Lifecycle Relationship. Cogent is committed to the sustainable success of a clients business and firmly believes in the importance of ongoing communication and support.  Cogent therefore, maintains engagement with the client to ensure the continuity and integrity of all implemented solutions for the long term.

The mission of Cogent Analytics overall is to bring powerful solutions to each client, to behave honorably and with integrity and transparency in every transaction, and to increase the productivity and profitability of the client, helping to provide stability and long-term growth. This, in turn, enriches the lives and finances of small business owners, their employees, their families, and their communities.

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Reasons to Contact Us

  • Request an interview (print, tv, radio, podcast, blog)
  • Request for information Subject Matter Experts, www.cogentanalytics.com
  • Request to quote CEO Rob Braiman
  • Request a speaking engagement
  • Request insights into or from our consulting process for the purpose of reviews or articles

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Get in Touch – Contact Us

Ray Rider, Marketing Content Specialist
(336)  665-8154
rrider@cogentanalytics.com

Lori Huffman, Marketing Director
(336) 665-8154
lhuffman@cogentanalytics.com

Website:
https://www.cogentanalytics.com/

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Facebook
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Meet Rob Braiman & Cogent Analytics
-Full Length Bio

Rob Braiman has a long standing reputation as an entrepreneur. Personally responsible for the development and growth of three directly owned and successful start-ups, he brings a passion for the small to mid-market segment of business. Rob has spent 15 years working directly with business owners to improve strategic planning, operations, growth, and business development.

The birth of Cogent Analytics was etched in his decade-long participation within the business community as a Senior Business Analyst representing the clients that Cogent now serves. He once worked in the industry for a large company out of Chicago, but he found that all too often smaller businesses were not getting the help they deserved.  With that in mind, Rob formed Cogent Analytics with the specific intent of bringing tools of better management, organization, and profitability to Main Street America’s small to mid-sized businesses.

Rob’s vision for Cogent was clear from its inception in 2014 and has not wavered since. The primary objective in every interaction is to put the interests of the client first. In support of that directive, Rob has crafted a culture of integrity, honesty and transparency.

He teaches that service to others is at the very core of the entrepreneurial spirit and is a foundational pillar of Cogent. The base of his value system started in the U.S. Military as a young man serving with SOCOM. Rob has a personal code of honor, courage, wisdom, faith, perseverance, and loyalty. That is what he demands of himself every day, and that is what he asks his employees to embrace. After working in the consulting analytics field for more than 13 years, Rob has assembled a team of experts in Cogent with years of experience at finding ways to make businesses run more smoothly and more profitably.

Rob has been personally engaged with over 1500 businesses across the United States, working to further the interests of other business owners like himself. A husband of 20 years and a father of two, Rob’s absolute commitment to family, community, his employees, and his clients is unwavering.

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Meet Rob Braiman & Cogent Analytics
-Medium Length Bio

Rob Braiman has a long standing reputation as an entrepreneur. He has spent 15 years working directly with business owners to improve strategic planning, operations, growth, and business development. The birth of Cogent Analytics was etched in his decade-long participation within the business community as a Senior Business Analyst representing the clients that Cogent now serves. Rob formed Cogent Analytics with the specific intent of bringing tools of better management, organization, and profitability to Main Street America’s small to mid-sized businesses.

Cogent’s primary objective in every interaction is to put the interests of the client first. In support of that directive, Rob has crafted a culture of integrity, honesty and transparency. He teaches that service to others is at the very core of the entrepreneurial spirit and a foundational pillar at Cogent.. The base of his value system started in the U.S. Military as a young man serving with SOCOM. Rob has a personal code of honor, courage, wisdom, faith, perseverance, and loyalty. That is what he demands of himself every day, and that is what he asks his employees to embrace.

Rob has been personally engaged with over 1700 businesses across the United States, working to further the interests of other business owners like himself. A husband of 20 years and a father of two, Rob’s absolute commitment to family, community, his employees, and his clients is unwavering.

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One-Line Bio – Rob Braiman / Cogent Analytics

Rob Braiman, entrepreneur and business analyst, is the CEO of Cogent Analytics, a company dedicated to helping privately owned, small and mid-sized businesses grow and prosper.

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The Cogent Team – Short Length Bios

Rob Braiman, CEO

Rob Braiman has a long standing reputation as an entrepreneur. He has spent 15 years working directly with business owners to improve strategic planning, operations, growth, and business development. The birth of Cogent Analytics was etched in his decade-long participation within the business community as a Senior Business Analyst representing the clients that Cogent now serves. Rob formed Cogent Analytics with the specific intent of bringing tools of better management, organization, and profitability to Main Street America’s small to mid-sized businesses. Rob has been personally engaged with over 1000 businesses across the United States, working to further the interests of other business owners like himself.


Meet Gray Mull – Managing Director, Consulting Services

Gray Mull is a proven business professional with over 20 years of experience implementing process improvement and restructuring small, medium and large companies. His experience includes manufacturing, mining, paper, trucking, business development, and sales. He has global work experience in the U.S., Far East, Indonesia, Southeast Asia, Oceana, Europe, and the Middle East. Gray has been trained in Six Sigma, 5S, ISO, JIT, APICS, and TQM management and quality techniques. He also has a BSc degree in Microbiology from Cornell University, an MSc in Statistics from the University at Buffalo, and a PhD in Behavioral Economics from the University of North Carolina at Chapel Hill. Gray is a proud 6-year veteran of the US Army.


Meet Anne Elbin:  Managing Director, Business Coordination

Anne Elbin has an extensive background in management. Her experience includes positions within privately held businesses as well as the corporate sector. Anne has also been involved in numerous start-ups, in a number of regions nationally. Her capabilities range from Operations Director to Regional Human Resources Manager. Throughout her career, she has excelled in the areas of staffing, as well as developing and implementing optimal processes and procedures and ensuring compliance.


Meet Margie Howell: VP Internal Operations

Margie Howell graduated from Bowling Green State University in 1994 with a B.S. Degree in Microbiology. She has 20 years of experience in professional, technical, and government regulated arenas, including 13 years of specialized experience in the manufacturing industry. Margie participated in multiple start-up endeavors in an executive capacity as an integral member of the leadership team. She has extensive experience in process and systems development, as well as root cause analytics. Project management, team leadership and human resource development are key components of her professional experience.


Meet Rob Pittman: Managing Director Virtual Consulting Services

Robb Pittman is a proven business professional, skilled executive, and entrepreneur with over 40 years of diverse professional business experience. In addition to key roles with firms on both coasts, Robb has started and successfully ran companies of his own in real estate development and construction, brokerage, professional auto racing, and even the production and sales of golf products. He has held senior executive positions in both small and large companies.

Robb is an expert in developing systems and the teams to operate them. He has a strong background in sales, marketing, and business development, and is an expert in many software systems, including the Microsoft Office suite of products, and numerous CRM systems. He earned his BS in Construction Engineering from Arizona State University in 1978.

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Products/Services

Cogent Analytics, LLC is a business management consulting firm committed to integrity and transparency.  We deliver powerful solutions to privately held businesses to help ensure sustainable long-term growth and profitability.

  • Business Consulting
  • Strategic Planning
  • Profit Engineering
  • Sales Performance Improvements
  • Exit and Succession Planning
  • Tax Minimization
  • Business Leadership
  • Organizational Engineering
  • Procedural Systems
  • Reporting Systems
  • Lifecycle Management Support

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Interviewer Resources

Speakers / Interviews / Quotes / Writers:

  • Rob is a dynamic and articulate speaker and visionary
  • Rob holds excellent skills at facilitating discussion
  • Cogent has subject matter experts on the issues small and medium size businesses face every day.
  • Cogent’s whole team have a keen understanding of the dynamics of today’s ever-changing business atmosphere and serve as subject matter experts
  • Rob is a strong motivational speaker

Subject Matter Mix

  • Small Business Solutions: The mission of Cogent Analytics is to bring powerful solutions to each client.
  • High Performing, Fast Growing Company: Cogent Analytics is a full-service business consulting firm ranked on Inc. 500’s list and rated an A+ on BBB.
  • Entrepreneurial Success: Rob is a self- professed “serial entrepreneur”
  • Business Mantra: Rob and the whole Cogent team have a strong, unwavering dedication to acting with honor and integrity
  • Business Belief: Rob and the whole team have a genuine desire to strengthen small business and the communities they are in. “Make the world a better place.”
  • Company Culture: Strong proponent of creating a culture of acceptance coupled with the achieving of excellence

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Suggested Interview Questions

  • Cogent started with just 6 employees and now it has grown to rank on the Inc 500 list of fastest growing companies in the US – how did you start and what brought you this far so fast?
  • What kinds of businesses does Cogent help?
  • What can businesses expect to experience when they work with Cogent Analytics?
  • What makes Cogent Analytics different from other consulting firms?
  • You state you deliver powerful solutions with transparency and integrity – What does this mean or how is that delivered to your clients?
  • What have been some of the successes you’ve achieved with your clients?
  • What best describes your leadership style?
  • How do you accomplish leadership development in your own leadership team?
  • How do you and your company approach philanthropy?

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Where We Have Been Featured


Shareable Photo Gallery

ROB BRAIMAN
PRINCIPAL
MANAGING PARTNER

GRAY MULL
MANAGING DIRECTOR
CONSULTING SERVICES



MARGIE HOWELL
VP INTERNAL
OPERATIONS

ROB PITTMAN
MANAGING DIRECTOR
VIRTUAL CONSULTING

ANNE ELBIN
MANAGING DIRECTOR
BUSINESS COORDINATION


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