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Cogent Analytics

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Cogent Analytics - About Us

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About Cogent Analytics

Cogent Analytics, LLC is a business management consulting firm based in Greensboro, North Carolina and has ranked successively for the past two years on the Inc 5000 list of fastest growing small businesses and holds an A+ Rating with the Better Business Bureau. Cogent provides powerful solutions with integrity and transparency to privately-held businesses throughout the United States. The company partners with clients to identify areas of opportunity in both the financial, operational, and organizational aspects of the business that will accelerate leadership goals. Cogent’s primary focus is to help small to medium size, privately held businesses achieve success and long term profitability. The company’s unique Discovery Process is tailored to the client’s needs and is designed to analyze their current state of business. It effectively pinpoints the challenge areas within a business that can be improved to maximize performance and ensure long term sustainability and profitability. Through the Discovery Process, Cogent constructs a roadmap that brings value by identifying key areas of focus that are fundamental to the success of the business. Together with the client, Cogent works to implement the plan and deliver solutions with integrity and transparency that are the leading principals of the firm. Another unique difference in what Cogent provides clients is the Lifecycle Relationship. Cogent is committed to the sustainable success of a clients business and firmly believes in the importance of ongoing communication and support. Cogent therefore, maintains engagement with the client to ensure the continuity and integrity of all implemented solutions for the long term. The mission of Cogent Analytics is to bring powerful solutions to each client; to behave honorably and with integrity and transparency, and to help clients to stability and long-term growth. This, in turn, enriches the lives and finances of small business owners, their employees, their families, and their communities.

Reasons to Contact Us

  • Request an interview (print, tv, radio, podcast, blog)
  • Request for information Subject Matter Experts, www.cogentanalytics.com
  • Request to quote CEO Rob Braiman
  • Request a speaking engagement
  • Request insights into or from our consulting process for the purpose of reviews or articles

Get in Touch – Contact Us

Lori Huffman, Marketing Director (336) 665-8154 lhuffman@cogentanalytics.com Website: https://www.cogentanalytics.com/ Blog Facebook Linkedin Twitter

Meet Rob Braiman & Cogent Analytics – Full Length Bio

Rob Braiman has a long standing reputation as an entrepreneur. Personally responsible for the development and growth of directly owned and successful start-ups, he brings a passion for the small to mid-market segment of business. Rob has spent 15 years working directly with business owners to improve strategic planning, operations, growth, and business development. The birth of Cogent Analytics was etched in his decade-long participation within the business community as a Senior Business Analyst representing the clients that Cogent now serves. He once worked in the industry for a large company out of Chicago, but he found that all too often smaller businesses were not getting the help they deserved. With that in mind, Rob formed Cogent Analytics with the specific intent of bringing tools of better management, organization, and profitability to Main Street America’s small to mid-sized businesses. Rob’s vision for Cogent was clear from its inception in 2014 and has not wavered since. The primary objective in every interaction is to put the interests of the client first. In support of that directive, Rob has crafted a culture of integrity, honesty and transparency. He teaches that service to others is at the very core of the entrepreneurial spirit and is a foundational pillar of Cogent. The base of his value system started in the U.S. Military as a young man serving with SOCOM. Rob has a personal code of honor, courage, wisdom, faith, perseverance, and loyalty. That is what he demands of himself every day, and that is what he asks his employees to embrace. After working in the consulting field for more than 15 years, Rob has assembled a team of experts in Cogent with years of experience at finding ways to make businesses run more smoothly and more profitably. Rob has been personally engaged with over 1500 businesses across the United States, working to further the interests of other business owners like himself. A husband of 24 years and a father of two, Rob’s absolute commitment to family, community, his employees, and his clients is unwavering.

Meet Rob Braiman & Cogent Analytics – Medium Length Bio

Rob Braiman has a long standing reputation as an entrepreneur. He has spent 15 years working directly with business owners to improve strategic planning, operations, growth, and business development. The birth of Cogent Analytics was etched in his decade-long participation within the business community as a Senior Business Analyst representing the clients that Cogent now serves. Rob formed Cogent Analytics with the specific intent of bringing tools of better management, organization, and profitability to Main Street America’s small to mid-sized businesses. Cogent’s primary objective in every interaction is to put the interests of the client first. In support of that directive, Rob has crafted a culture of integrity, honesty and transparency. He teaches that service to others is at the very core of the entrepreneurial spirit and a foundational pillar at Cogent.. The base of his value system started in the U.S. Military as a young man serving with SOCOM. Rob has a personal code of honor, courage, wisdom, faith, perseverance, and loyalty. That is what he demands of himself every day, and that is what he asks his employees to embrace. Rob has been personally engaged with over 1700 businesses across the United States, working to further the interests of other business owners like himself. A husband of 24 years and a father of two, Rob’s absolute commitment to family, community, his employees, and his clients is unwavering.

Rob Braiman & Cogent Analytics – One-Line Bio

Rob Braiman, entrepreneur and business analyst, is the CEO of Cogent Analytics, a company dedicated to helping privately owned, small and mid-sized businesses grow and prosper.

The Cogent Team – Short Length Bios

Rob Braiman, CEO

Rob Braiman has a long standing reputation as an entrepreneur. He has spent 15 years working directly with business owners to improve strategic planning, operations, growth, and business development. The birth of Cogent Analytics was etched in his decade-long participation within the business community as a Senior Business Analyst representing the clients that Cogent now serves. Rob formed Cogent Analytics with the specific intent of bringing tools of better management, organization, and profitability to Main Street America’s small to mid-sized businesses. Rob has been personally engaged with over 1000 businesses across the United States, working to further the interests of other business owners like himself.

Meet Bill Shapcott: Vice President, Business Development, Equity Partner

Bill Shapcott is Managing Director Business Development and an Equity Partner of Cogent Analytics, LLC and heads up the business development arm for the firm. Senior sales executive and business process improvement specialist with over 30 years’ experience, bringing a wealth of business knowledge for privately-held companies with a diverse background in marketing, sales, operations, HR and management. Under his leadership, his team of Regional Vice-Presidents has grown significantly in size and revenue generated allowing the firm to grow 1900% within four years and achieving an INC 500 standing in 2017 #233 and INC 5000 standing in 2018 #2098. Bill attributes that success to the quality of services that Cogent delivers and by recruiting top talent, providing his team with the resources necessary to succeed and grow.

Meet Anne Elbin: Managing Director, Business Coordination

Anne Elbin has an extensive background in management. Her experience includes positions within privately held businesses as well as the corporate sector. Anne has also been involved in numerous start-ups, in a number of regions nationally. Her capabilities range from Operations Director to Regional Human Resources Manager. Throughout her career, she has excelled in the areas of staffing, as well as developing and implementing optimal processes and procedures and ensuring compliance.

Meet Margie Howell: VP Internal Operations

Margie Howell graduated from Bowling Green State University in 1994 with a B.S. Degree in Microbiology. She has 20 years of experience in professional, technical, and government regulated arenas, including 13 years of specialized experience in the manufacturing industry. Margie participated in multiple start-up endeavors in an executive capacity as an integral member of the leadership team. She has extensive experience in process and systems development, as well as root cause analytics. Project management, team leadership and human resource development are key components of her professional experience.  

Meet Lori Huffman:  Managing Director, Marketing

Ms. Huffman is a senior level business strategist with over 25 years of experience in both BtoB and BtoC markets.  She has in depth experience in delivering consumer and trade marketing, branding, sales, product commercialization and go-to-market strategies for small and medium size companies as well as large, global corporations.   Her experience spans professional service-based marketing, consumer packaged goods, FDA/USDA regulated products, and manufactured finished goods across textiles, electronics, plastics and chemicals.  Her career has brought her from publishing in NYC, to financial services in London and Europe; travel throughout southeast Asia, expanding distribution channels in Australia and New Zealand; through to building a global product portfolio and overall North American business management.  Her experience across markets and industries allows her to bring many different perspectives and solutions to Cogent as well as to the varied clients that Cogent serves.

Products / Services

Cogent Analytics, LLC is a business management consulting firm committed to integrity and transparency. We deliver powerful solutions to privately held businesses to help ensure sustainable long-term growth and profitability.

  • Business Consulting
  • Strategic Planning
  • Profit Engineering
  • Sales Performance Improvements
  • Exit and Succession Planning
  • Tax Minimization
  • Business Leadership
  • Organizational Engineering
  • Procedural Systems
  • Reporting Systems
  • Lifecycle Management Support

Interviewer Resources

Speakers / Interviews / Quotes / Writers:

  • Rob is a dynamic and articulate speaker and visionary
  • Rob holds excellent skills at facilitating discussion
  • Cogent has subject matter experts on the issues small and medium size businesses face every day.
  • Cogent’s whole team have a keen understanding of the dynamics of today’s ever-changing business atmosphere and serve as subject matter experts
  • Rob is a strong motivational speaker

Subject Matter Mix

  • Small Business Solutions: The mission of Cogent Analytics is to bring powerful solutions to each client.
  • High Performing, Fast Growing Company: Cogent Analytics is a full-service business consulting firm ranked on Inc. 500’s list and rated an A+ on BBB.
  • Entrepreneurial Success: Rob is a self- professed “serial entrepreneur”
  • Business Mantra: Rob and the whole Cogent team have a strong, unwavering dedication to acting with honor and integrity
  • Business Belief: Rob and the whole team have a genuine desire to strengthen small business and the communities they are in. “Make the world a better place.”
  • Company Culture: Strong proponent of creating a culture of acceptance coupled with the achieving of excellence

Suggested Interview Questions

  • Cogent started with just 6 employees and now it has grown to rank on the Inc 500 list of fastest growing companies in the US – how did you start and what brought you this far so fast?
  • What kinds of businesses does Cogent help?
  • What can businesses expect to experience when they work with Cogent Analytics?
  • What makes Cogent Analytics different from other consulting firms?
  • You state you deliver powerful solutions with transparency and integrity – What does this mean or how is that delivered to your clients?
  • What have been some of the successes you’ve achieved with your clients?
  • What best describes your leadership style?
  • How do you accomplish leadership development in your own leadership team?
  • How do you and your company approach philanthropy?

Where We Have Been Featured

Shareable Photo Gallery

Rob Braiman: Owner, Founder, CEO, and Managing Member of Cogent Analytics
Rob Braiman
CEO / Principal, Managing Member
Bill Shapcott Cogent Analytics Regional Vice President
Bill Shapcott
Vice President Business Development / Equity Partner
Margie Howell Cogent Analytics Internal Operations
Margie Howell
Vice President Internal Operations
Anne Creed Cogent Analytics Director
Anne Creed
Managing Director, Business Coordination

Logos

Cogent Analytics Logo Color
Cogent Analytics Black and white Logo

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