The best way to describe my relationship with Cogent Analytics is a memory that I have from about 24 years ago.

My wife encouraged me to go have my eyes checked. Obviously, I needed glasses and I was in denial. After choosing the frames that fit and a scratch-resistant lens, the cost was more than I wanted to spend.

Ultimately, my wife suggested spending the money on what makes you want to wear them, and building something strong enough to last. Make a good investment in a product that allows you to see and do your job effectively. Also, I was a UPS driver during that time of my life and struggled to see numbers on houses. “Necessity is the mother of all inventions,” I heard that a time or two. After I got my glasses, the salesman asked whether I had ever worn glasses before. My response was, no I have not. The salesman said, “This is the part of my job I love the most”. He asked me to look at the door with a sign on it. I think the sign read, employees only. I could only tell him that it was blue in color. He handed me my glasses and asked that I look at the sign again. As I put the glasses on, I could read it perfectly. What an eye-opening experience for me.

Meeting with Merlin and working with Mick has been the same eye-opening experience for me. I know we have a good product, with hard-working employees, but I felt that we needed direction moving forward on better ways to run our business. I’m a firm believer in surrounding yourself with intelligent people. When your plumbing breaks, call a plumber. Our company was leaking from many different areas before we trusted in the process implemented by Mick.

We have a new product for the industry, with many hurdles ahead of us, but I’m optimistic we can still land on our feet if we trip up every now and then. I’m confident that the foundation that Mick helped lay will keep us stable down the obstacle-filled path ahead.

Sincerely,
Rob Dixon
Partner
Southern Comfort Shelters