By Scott Neitlich, Senior Marketing Account Manager
Business Profile
Industry: Home Improvement
Sub-Industry: Kitchen and Bath Remodeling
Location: Nashville, Tennessee
Starting Revenue: $150,000 (Q1 2025)
Starting Employee Count: 4
Ending Revenue: $205,000 (Q2 2025)
Ending Employee Count: 6, with two additional hires planned
ROI Summary
Annual Revenue Increase: +83%
Gross Margin Growth: +14%
Overall ROI: 10.4 to 1
1. About the Business
The business is a family-owned remodeler that has served Nashville homeowners for more than four decades. The company focuses on full-service kitchen and bath renovations that combine design sense with everyday practicality. Every phase of work, planning, design, construction, and installation, is handled by its own team. Local homeowners know the company for dependable craftsmanship, straightforward communication, and their long-standing reputation for quality.
2. Initial Challenges
When Cogent Analytics first met with the client, the firm was still under contract with the same marketing vendor it had used since 2008. The owner was paying several thousand dollars each month but hadn’t seen a single qualified lead in years. The agency spoke in terms of “clicks” and “impressions,” yet no one was calling.
At the same time, the client had no system for tracking prospects or following up on inquiries. The website was difficult to navigate and barely appeared in searches, which meant most potential clients never reached it. Without a CRM, valuable contacts were slipping away.
Financial pressure made it hard to hire or invest. Even with a strong reputation and decades of successful projects, the lack of new business kept the company stagnant.
3. Cogent’s Strategic Solutions
Business Development and CRM
The first step was structure. The Project Director helped the owner adopt Bigin CRM, organize the contact list, and define each stage of the sales process. For the first time, every opportunity could be tracked from inquiry through close, giving the owner clear visibility into the business pipeline.
SEO and Content Program
Next came visibility. Cogent built an SEO plan grounded in EEAT: expertise, experience, authority, and trust. The team began publishing monthly blogs for local homeowners on topics such as Universal Design and Space Optimization. The new content quickly improved rankings and drove more visitors to the portfolio pages, where they could see real examples of our client’s work.
Google Ads Rebuild
The new ad campaigns launched on September 2, 2025. Cogent monitored them daily, adjusting keywords and ad copy to focus on serious homeowners rather than casual browsers. Within thirty days, the cost per conversion dropped from $50 to $33. Two weeks later, it reached $25. The quality of leads improved as well. Instead of quick price questions, the company began receiving consultation requests and design appointments, a dramatic shift after years of inactivity.
Email Marketing and Zoho Integration
To stay in touch with prospects, Cogent connected Zoho Campaigns directly to Bigin. The new system made it easy to send branded follow-up emails and track engagement. The very first campaign went to 23 contacts and produced two responses, one of which became a $176,000 condo remodel.
Social Media and Brand Refresh
The client’s digital presence also needed a cleanup. Cogent updated its Google Business Profile, corrected outdated listings, and uploaded new project photos. The team then created a posting calendar and fresh design templates for Facebook and Instagram. Engagement climbed quickly, almost doubling between September and October 2025. Since organic reach was strong, paid Meta ads were paused while the team focused on maintaining steady growth through consistent, authentic posting.
4. Operational Results
5. ROI and Financial Impact
Investment: $48,000
Revenue Before Engagement: ≈ $600,000
Projected Revenue After Engagement: ≈ $1.1 million
Revenue Growth: 83%
Net Margin Improvement: 14%
Overall ROI: 10.4×
The numbers tell part of the story. Just as important, the owner gained control over her marketing and clarity about future planning. For the first time, she could measure progress, forecast cash flow, and decide when to hire with confidence.
6. Client Reflection
“Before Cogent, we had no measurable marketing results. Our old agency sent reports about clicks but never delivered customers. Cogent rebuilt everything, from ads and website to email and tracking. Now we have steady leads, better visibility, and a full schedule through early next year.”
-Owner
Summary
Before working with Cogent, our client wasn’t getting much new business. Most calls came from past customers, and the owner was waiting for work to come in. After rebuilding the website, cleaning up ads, and setting up real tracking, things started to move fast. New leads began showing up every week, and jobs have filled the calendar through early next year. The company made more money, but the real change was control. The owner could finally see where business was coming from and plan ahead instead of guessing.
