First, you’ll need to “Lead” not “Run” your company.
Second, you’ll need an Organizational System.
Third, you’ll need a Procedural System.
Fourth, you’ll need a Reporting System.
These four interdependent systems are found within Cogent’s “Performance Optimization Plan” which is diagrammed to the right. It is important for a Business Owner to understand that this model is their set of tools to conduct effective and profitable business operations. For “Leadership” to occur, the Business Owner must work outside of the model each day to make sure all elements of the model are functioning as planned, like a “Well Oiled Machine”. Doing so will place you in a perfect position to “Work on the Business of your Business”.